Why You Should Make Texting Part Of Your Next Marketing Campaign

Submitted by Dan Faraldo in Industry News, MeloTel Features

MeloText is both a new service and division of MeloTel. It’s a Text Message & SMS/MMS Marketing Software Platform that allows business owners to grow their mobile audiences, better engage clients and increase sales.

MeloText gives you the ability to capture leads anywhere! You can do so via text message, QR code or web form. The service lets you reach members of your target audience in an instant, enabling you to both gain new customers while staying connected with those who currently support your brand.

In our last blog, we made clear that texting should be a part of your company’s next marketing campaign. In today’s blog, we’ll offer a few more important reasons why.

A text is pretty much guaranteed to reach its recipient.

Unless a person has misplaced his/her smartphone, he/she is bound to get that text you sent. Sometimes, voicemails go unnoticed. This is why MeloTel’s Commercial Phone Services come with the revolutionary Voicemail to your Email service. It sends voicemails as mp3 attachments in emails to your email inbox. Similarly, a text that is sent is bound to get noticed on the phone it is sent to. It makes texting a marketing marvel!

“Phones are a basic personal necessity and SMS capability is a normal feature for all phones,” explains Australia’s New Media Services, “At the same time, there are no fancy applications or expensive data plans necessary when communicating via SMS. Send a text – get a text. Using the most simple of GSM networks, text messaging is almost always available. On the other hand, phone calls may not always be clear due to distance and signal interruptions.”

Text messages get read.

It’s just that simple. You can turn away from a billboard and skip a YouTube ad. But when you receive a text, chances are you’re going to end up reading it. For the most part, texts represent short messages. They don’t take much time to consume. So chances are that your messages are going to get through one way or the other. Statistics show that text messages are very likely to get read – more so than emails.

“Average open rates for email hover in the 15-22% range and email is more likely to hit the spam folder before anyone ever even sees it,” informs Melani Deyto on TextMarks.com, “On the other hand, open rates for text messaging towers over email at 98% – and most are read within 15 minutes of receiving them.”

Text messaging doesn’t require an Internet connection.

Deyto hits the nail on the head with this one. There are basically no barriers to text messaging except a lost or stolen phone! “Can’t pick up a Wi-Fi signal?” she asks, “No problem. Text messaging doesn’t require Internet access, so even if you’re out of range, you can still receive a text.”

Get texting for your business today! For more information about MeloText, feel free to visit the new MeloText website. And, as always, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!