Why Summertime May Be The Right Time To Update Your Website

Submitted by Dan Faraldo in Industry News, MeloTel Features, MeloTel News

We’re only about a week away now! On Friday, June 21st, we will officially welcome the summer season. Most of us can’t wait! Business owners all over North America are looking forward to what they hope will be big bumps in sales, due to the fact that the warm and sunny weather tends to bring more people out of their homes.

It’s important to remember, however, that no matter how many consumers leave their houses during the summer, they will still very much be finding themselves online. Online shopping often occurs on mobile devices. So if your online shop isn’t up to snuff, it may time to update it. In fact, your company website should reflect the good-natured emotions that are commonplace during the summer. Perhaps, now is the time to update your site!

Get yourself some new attention.

Updating your website is almost like renovating your store. It can do a lot to attract new eyes and gain your brand a better reputation. By updating your site this summer, you’ll also be able to secure a stronger stranglehold within your industry before the start of fall. As Keith Hodges points out on DrumCreative.com, the last half of summer brings about new changes for almost everyone.

“Students from pre-K through graduate studies are returning to school,” he reminds us, “The temperature is dropping and the full holiday season is just a couple of months away…the ripple effects mean you’ll have new traffic patterns hitting your website. More people will be browsing online and spending time on social media, which is a great opportunity for branding yourself on social media and adding a fresh new look to your website.”

Your site looks outdated anyway.

Regardless of the time of year, it’s wise to never let your website go too long without some freshening up. People who visit websites and notice no changes over the course of several months tend to not come back. It’s wise to give your site an updated feel to show all visitors that your business is continuously moving forward.

“You will not believe how many companies still have websites that look like they were done decades ago,” writes Tatyana Khamdamova on Forbes.com, “Even people with no experience in web design can tell they’re outdated. This could hurt the business, especially if users are choosing between several competitors.”

You need updated content.

In our last blog, we revisited the importance of having a good blog on your company website. A blog represents your company’s “voice” and can work wonders in connecting your brand with its target audience. However, a blog is also great for keeping your website fresh. In fact, your blog is what will keep your website updated on a regular basis. Consider launching a blog if you haven’t already.

Contact MeloTel to find out how our Website Maintenance Services and Bloggers & Creative Writers For Hire can help to update your website and keep it fresh all summer long – and well into the future! Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!