Why It’s Important To Smile Before You Dial

Submitted by Dan Faraldo in Customer Service, MeloTel Features

At MeloTel, we’re big proponents for excellent customer service. Obviously, our team is made up of customers too. It’s highly noticeable to us whenever we contact businesses for customer service and receive assistance that we consider less than stellar. Our team insists upon providing the best customer service in the telecom industry. And we feel we have been successful in garnering an excellent reputation as top-notch customer service providers.

What helps to stay on top of our customer service game?

Firstly, we feel that it helps to know our clients by name. Last week, we spoke with Brad Peat of North York Printing & Graphics Inc. and he explained that his Markham, Ontario-based marketing materials company takes great pride in adding a “personal touch” to its interactions with its clients. Brad also noted that he receives quite the same personalized service whenever he contacts the MeloTel office.

“I’m often talking to John himself or the same technical support representative,” he told us, “It’s nice to have a relationship, like when I call and hear ‘Oh, hey Brad! How are things going?’ It makes it more personal and I think you get things done quicker that way too.”

How does smiling help our customer service regimen?

It may sound like a silly piece of advice. But we insist on a “smile before you dial” policy. Our Founder and CEO, John Meloche has long championed the act of smiling on the phone. He has believed (and has proven) that when you smile, you can’t help but improve the tone of your voice. It’s a human tendency to sound pleasant when you are smiling. So even though your caller can’t see you, it’s always a good idea to show off your pearly whites!

“It almost seems like a cliché, but it really is true that your voice sounds different when you are smiling, and your customers can hear it,” agrees Houston, Texas-based Baker Communications Inc., “Not only that, you will feel different if you smile. The physical act of smiling releases endorphins that improve your mood, so you will be able to approach your job with a better attitude, and respond more positively and sympathetically. Both you and your customers will benefit!”

Your first impression can make or break your customer relationships.

In today’s business world, it’s important develop relationships with the people who support your brand. Consumers aren’t just looking for high-quality products and services. They’re looking to spend their hard-earned money on companies that show care, concern and respect. People want to feel good about the interactions they have with the businesses they support. Your friendly demeanour will go a long way in forging strong bonds.

Remember that a customer’s impression of your brand is based not just on what you say, but how you say it. Once again, this is where smiling comes into play. Your friendly attitude can mean the difference between securing a loyal supporter and losing a customer for good.

Of course, it always helps when the phone system used in your office allows for cutting edge calling capabilities! For information about our cloud-hosted Commercial Phone Services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!