Why It’s Important To Send Out Regular Newsletters

Submitted by Dan Faraldo in Industry News, MeloTel Features, MeloTel News

Once upon a time, MeloTel sent out weekly newsletters to subscribers via email. We did so because we love conversing with our customers and keeping them informed of all the goings-on with our business.

We firmly believe that staying connected with your customers is important. And we’d argue that regular newsletters are among the most cost-effective and efficient ways to do just that. This is why we’re back to writing newsletters and sending them out monthly. Are you sending out newsletters on a regular basis to your customers?

Newsletters help you to boost sales.

What better way to clearly explain the benefits of taking advantage of your products and services than to do so in a newsletter? Your email newsletter provides you with the opportunity to provide clear and concise information about your latest offerings. As R. Khera explains on MoreBusiness.com, a newsletter offers great exposure that helps to capture sales.

“Studies reveal that the average consumer should be exposed to a product for about six to eight times before they make a decision to buy,” reveals Khera, “A weekly or monthly newsletter allows you to put your business name in front of customers repeatedly. A prospective customer might be on the verge of buying from you, and a series of newsletters will help them make a firm decision to make a purchase.”

Newsletters remind customers to spend their money with you.

At the end of the day, increasing business is always the name of the game, right? On Chron.com, Neil Kokemuller explains that company newsletters keep your brand in front of customers who buy infrequently.

“A home inspector might send monthly newsletters with do-it-yourself or home weatherizing tips to homeowners he has worked with,” he writes, “While he may not get immediate business from many of them, his name remains in the minds of clients who also may forward the newsletter to friends. This provides a word-of-mouth or referral marketing bonus. Many companies have shifted from print mailings to electronic, which greatly reduce the costs of regular newsletters.”

Newsletters help to grow your customer base.

The advent of the internet did a wonderful thing for business owners. It enabled them to spread the word about their businesses in quicker and more efficient ways than ever before. Consider the extreme difference in efficiency between mailing numerous letters to numerous recipients and emailing one newsletter to a large number of subscribers. Your emailed newsletter can easily be forwarded to others so that your subscribership grows!

“A database of customers is considered to be a very valuable asset, as you can use it for a number of promotional purposes,” says Khera, “When a prospective customer wants to receive your business newsletter, it is obvious that they are interested in your business and what you have to offer. Ensure that your database is easily accessible to people who wish to join and offer incentives for signing up, such as a discount or special report for subscribing.”

MeloTel’s Bloggers & Creative Writers For Hire are adept at using the appropriate phrasing and verbiage so that your audience will be motivated to take advantage of the opportunities presented in your email newsletters. For information about how they can begin writing for you, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!