What Makes Custom Hold Music Such A Beneficial Feature?

Submitted by Dan Faraldo in Customer Service, Industry News, MeloTel Features

In our last blog, we highlighted several benefits of the Voicemail to your Email feature. It’s one of the many that automatically come with MeloTel’s cloud-hosted Commercial Phone Services. With the feature, all of your voicemails are sent to your email inbox as mp3s, making it so much easier to get to them and respond to your clients in a timely fashion.

As mentioned, there are many more features you can enjoy with our VoIP-based phone services and Custom Hold Music is one of the most popular. It’s important to not underestimate the importance of hold music. Our new client, who told us how much she enjoys Voicemail to your Email, also heralded the Custom Hold Music feature she now takes advantage of.

It changes your perception of time.

“I hate holding – who doesn’t right?” she noted, “But when I’m listening to music, I sometimes get caught up in it. Even if I don’t particularly like the song, I’m sitting there thinking ‘okay, this is better than nothing, at least’.  Next thing you know, someone has picked up the line. Honestly, if there wasn’t any music playing, I would’ve felt like I was just sitting there wasting away.”

Our client isn’t alone. Many callers are known to become frustrated when they’re on hold and only listening to dead silence. Naturally, silent hold times are boring – and they seem a lot longer than they actually are. Consider how long a minute is. Not long, right? Would you be interested in hearing absolutely nothing for an entire minute? We wouldn’t either.

It can help to calm customers down.

They say “music calms the savage beast”. This isn’t to imply, in any way, that your callers are either savage or beast-like. However, they may get upset from time to time. Believe it or not, a nice tune can go a long way in relaxing them.

“Music on hold isn’t likely to be remembered by callers and won’t cover up bad customer service, but it can compliment a good all-round operation,” writes Matthew Brown on CallCentreHelper.com, “Quirky choices of music, such as the ‘Cheers’ theme tune mentioned above, might help lift the mood of a customer faced with time on hold.”

It helps to deliver your message.

With MeloTel’s Custom Hold Music feature, you don’t necessarily have to have actual music playing. Instead, you can have your own recorded advertisement playing so that your callers are well-informed of all of the goings-on of your brand. This is an especially effective technique during this time of year.

Are you offering discounts during the holidays? Are you launching a new product? Are you hosting a special event? You can utilize this feature to get your messages across to your callers on hold.

As mentioned, Custom Hold Music and Voicemail to your Email are far from the only automatic features you get with MeloTel’s cloud-hosted Commercial Phone Services. You also get Call Waiting, Caller ID, Conference Calling, Call Transfer, Incoming Call Routing, Custom Hold Music, Out of Office Options and The MeloTel VoIP Panel.

To take advantage of these features right away, please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!