What Is It That Makes Content King?

Submitted by Dan Faraldo in Customer Service, Industry News, MeloTel Features

Content is king. Those three words have pretty much become a catch phrase in recent years – and with good reason. Content marketing has become a practical must-have for just about any business looking to get ahead in its industry. In today’s world, consumers are looking for more than places to buy products from. They want relationships with the companies they support so they can feel at ease whenever they have needs for what those companies sell.

Content, which refers to the information you place on your website, needs to be updated often. The more relevant content you have on your site, the more likely it will be to attract visitors. This is one of the top reasons that content is king. In 2019, a company without a viable online presence is practically non-existent.

New content boosts your SEO.

Search engine optimization is a hugely important facet of any organization. Getting your website to rank highly in search engines is a key ingredient to getting your company noticed by members of its target audience. As Teagan West points out on Scrunch.com, high-quality, original content on your website’s blog has a significant impact on SEO for a number of reasons.

“First, unique content published regularly with 300-500 words, internal links to other relevant content and naturally placed keywords helps a website rank organically for relevant search terms and keywords,” she informs, “A higher ranking ultimately exposes the brand to more digital consumers searching for content in its industry. Second, consistently publishing great content creates authority and opens up opportunities to build a glowing backlink profile.”

Unique content creates bonds between your brand and its customers.

The content added to your blog needs to do a whole lot more than just advertise your company’s products and services. It needs to serve as a unique voice that works to engage its readers. By giving your brand a personality, your blog can endear internet users to your business, encouraging them to contact you directly. According to Evie Harrison of Rapid Boost Marketing, engaging content is the key to establishing strong customer relationships.

“Without implementing any hard-sell techniques, your company is still able to draw traffic to your website through great content on social media platforms, web-directories, and other sites. This helps boost your ranking on search engines,” she writes, “Last but not the least, it also gives your audience the opportunity to share your content on their respective online platforms.”

Intriguing content helps you stand out from your competitors.

Your blog can really help to set your business apart. When other websites offer the same content day in and day out, it gives visitors no reason to return. Your regularly updated website gives consumers plenty of reasons to keep coming back. In addition, fresh content showcases your company’s expertise as well as its commitment to continually inform and engage with the public.

“It’s important for a brand to stand out from the crowd, and content marketing helps you do just that!” insists Harrison, “It shows the world what’s special about your company and why the customer should purchase from it.”

Let’s work together on regularly updating your website’s content! For information about our Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!