We’d imagine that each and every day before you go to work, you spruce yourself up in order to look and feel presentable. A shower, a brushing of the teeth, a shave – these are just a few of the regular morning routines the most of us stick to in order to keep ourselves fresh every day. Guess what? You’re not the only part of your business that requires regular maintenance!
When is the last time you spruced up your website? Shampoo, deodorant and makeup may not be necessary for your company website – but an attention to regularly updating information, graphics, photos and other content is of vital importance in today’s business world. Needless to say (we would hope), the vast majority of modern-day consumers jump online in order to browse items and compare prices. So, it begs the question…
What are the impressions visitors have of your website?
You may wish to make it part of your daily routine to visit your own website. What about it has changed since your last visit? What would make you wish to revisit it if it wasn’t your own website? Answering these questions will help you to determine whether or not your website needs a makeover. There are several reasons it just might.
Is your website providing you with the results you want?
At the end of the day, your site’s intention is to drive customers to your business. If you’re finding that you’re not really growing your customer base, it may be because your website isn’t providing visitors with much incentive to contact you directly. Among the many important facets of your website is navigation – it should be easy!
Make it so that first-time visitors can easily find what they’re looking for. Clearly marked tabs should appear at the top of your homepage so that visitors can quickly click on the ones they’re most interested in. Each page should contain very readable text that gives your visitors a good understanding of the benefits of your products and services. If the text is too lengthy or jargon-heavy, it may present problems. Online users are quick to tune out if the information they seek is too overwhelming.
How important is the inclusion of photos on your website?
Very! Your site should definitely contain several visually-stimulating images. In today’s world of rampant Instagram users, it should be understood that people like pictures. Include photos that demonstrate the use of your products and services in ways that show how appealing they are. Be unique and interesting with your pictures – show something different that makes your website memorable.
How important is your website’s content?
We’re sure you know the answer to that, by now. Google looks favourably upon websites that have newly updated content. Such websites show a company’s dedication to staying on top of things and keeping curious web users informed. As well, updates show that things are happening with your company. And this is bound to pique the interest of online users interested in your industry.
How can MeloTel help you with your website’s makeover?
Our Website Maintenance Services offer you the expertise of our highly-skilled team of web designers who will complete any ongoing web-related tasks on your behalf. As always, we strive to offer exceptional service in expeditious time frames, while providing the personal attention you deserve at a fraction of the cost of hiring a full-time in-house web designer.
For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!