Utilizing Your Website To Make Your Business Look Its Best

Submitted by Dan Faraldo in Customer Service, Industry News, MeloTel Features

We all like to look our best. And when it comes to owning a business, it’s important to take that same attitude into the workplace. To be more specific, your business has to appear impressive enough to attract the type of attention that leads to repeat business and word-of-mouth promotion. In 2019, having your business look its best all starts with its website.

Being mobile-friendly is a must.

For the most part, consumers are looking you up on their smartphones. With these handheld devices in just about everyone’s pockets, you can rest assure that if someone wants to locate products and services related to your industry, he/she will reach for his/her phone to Google them. If your company website isn’t mobile friendly, it will most certainly get overlooked.

“Of internet users, 80 percent own a smartphone, so it shouldn’t come as a surprise that there’s been a HUGE increase in mobile search traffic over the past few years,” notes Danielle Duggan on BlueCorona.com, “In 2016, history was made when mobile traffic outpaced desktop. In October 2016, 51.3 percent of all web visits came from mobile while 48.7 percent came from desktop.”

It should be easy to find your products and services.

All well-designed company websites have clearly labelled tabs at the top of their home pages. That way, visitors can immediately direct themselves to the pages of their choice. If a web user comes knocking on your website’s virtual door, it’s important to welcome them into the appropriate room. If he/she can’t quickly find what he/she is looking for, expect that visitor to soon depart.

“Regardless of your industry, brand, style or buyer personas, your main focus in designing a website should be making it as easy as possible for the user to find the content that’s relevant to them,” writes Elizabeth Burnam on NewBreedMarketing.com, “That means the navigation should be easy to understand, the interface should be easy to use and the design shouldn’t get in the way of the content.”

It can’t be too sloooooooow.

Immediacy counts for a lot these days. In 2019, people don’t just want information, they want information NOW. The longer it takes for one of your web pages to load, the more people who will simply click elsewhere – as in a competitor’s site. For many web users, fewer things are more frustrating than a seemingly never-ending loading symbol. “Get it to it already!” is not an exclamation you want one of your website’s visitors to use.

“When a user visits your site, they’re not only looking to find quality information, but to find quality information quickly,” declares Duggan, “47 percent of consumers expect a site to load in 2 seconds or less, and 40 percent of users will leave a site that takes more than 3 seconds to load. In order to attract customers to your site and keep them there, you’ll need an updated site that with a fast site speed.”

At MeloTel, we proudly offer Website Maintenance Services to ensure that your website is functioning and looking its best while taking the burden of making updates off of your hands. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!