Remember when newspapers were a thing? Okay, well newspapers still exist. However, they’ve largely given way to the internet as a primary source of news and information. People flock to the internet each and every day to discover all of the latest goings-on in the world. Naturally, the worldwide web updates with new content, social media posts, pictures, videos and other intriguing material numerous times throughout each day.
Imagine if newspaper publishers were to release the exact same newspaper every day. Even in the medium’s heyday, that would never fly with newspaper readers. Obviously, fresh content is a key ingredient to keeping readers. When it comes to your company website, the exact same rule applies. Don’t expect to encourage your site’s visitors to return if the content on your site never changes.
It’s important to mix it up.
Your company website may contain a lot of information about your products and services that doesn’t require much variation. Nevertheless, it remains important to update your site with new content on a regular basis. There is a variety of content types that you can choose from in order to keep your website fresh. On Kapost.com, Aubrey Harper lists a bunch including blogs, testimonials, customer reviews, interviews, videos, infographics, webinars and social media links.
“With so many options, you can have an endless editorial calendar,” she writes, “Spread one topic into multiple formats to guarantee buyers diverse engagement opportunities according to their preferences and needs. Consider this: an interview with a niche expert could be a webinar, video, and blog excerpt. All it would require is recording and transcribing the webinar!”
It’s important to be engaging.
Your overall objective in constructing the content for your site is to invoke readers to contact your company directly. Writing engaging content involves providing useful information that members of your customer base may have never known before. Your blog posts, for example, should include advice, tips and tidbits that enrich the lives of their readers. The inclusion of keywords and calls to action is also important.
“Write content that informs, engages, sells, serves, collects information…whatever it is the page is meant to do, including containing keywords and a call to action to move them down the intended path,” advises Virginia Nussey on BruceClay.com, “For all pages that already existed, make sure the assigned keywords are appropriate, and also make sure they’re actually used in the content on the page.”
Hire a pro!
If it sounds like a lot of work to constantly update the content on your website…you’re right! That’s why it’s best to leave it to the professionals. At MeloTel, we’re happy to offer the services of our Bloggers & Creative Writers For Hire. In addition to composing your site’s regular blog posts, they can also masterfully compose content for each of your webpages.
Does your website content need a complete overhaul? Or does it just require a few important revisions? Our Webpage Content Writing services will ensure that your website copy reads with a “cut above the rest” texture to invigorate greater interest from your visitors. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!