What Type Of Blog Would Work Best For Your Website?

Submitted by Dan Faraldo in Blog, Industry News, MeloTel Features

At MeloTel, we proudly offer our Bloggers & Creative Writers For Hire to all North American businesses looking to grow their online reach. Our talented team has been composing blogs for companies of all kinds for many years now. It has grown quite adept at creating intriguing, traffic-building content that covers a wide variety of topics.

The team is also proficient at being able to write their pieces using a myriad of styles. No two businesses are the same, of course. And, therefore, no two blogs should be the same. There are different nuances to each company blog, based on the type of business and the “voice” they each wish to project.

What is your company’s voice? What kind of blog would best speak to its target audience?

Lists of tips and advice.

These types of blogs are extremely popular. “5 Ways To Provide The Ultimate Customer Experience”, “3 Steps To Becoming A Leader In Your Industry” and so on…these are the blog titles that are usually best at capturing attention. Readers become automatically aware they will be engaging with very readable pieces that will break down tips and advice in easy-to-digest bits. These blog types often rank high in search engines as well.

News and current event stories.

Some blogs are best kept topical. For many companies, whatever is happening in the news that impacts the industry is something that should be covered in a blog. After all, current news stories are Googled quite heavily. It’s wise not only to cover those stories, but to comment about them in your social media feeds. Having your own take on a topical issue is a great way to attract readers who are interested in the story.

Anecdotes and first-person narratives.

For some businesses, having blogs written in the first-person is ideal. It encourages direct connections between the business owner and his/her customers. Especially when that owner is commonly the main point of contact for a business, it’s best that his/her voice is the one that is doing the communicating through the written word. Naturally, sole proprietorships benefit best from these types of blogs.

Commercials.

For many businesses, blogs that highlight their products and services are the most beneficial. The blogs are used to demonstrate the benefits of working with what that specific company makes available. They are especially effective if the company offers products and services that are unique and generally unavailable anywhere else in the marketplace.

If you ask us, a great blog is one that incorporates a little bit of each of the blog types we’ve mentioned. Of course, selecting which blog types are used most heavily will depend greatly on the type of business you own. There really is no right or wrong choice as long as your blog makes a connection with the target audience of your business.

Please don’t hesitate to contact MeloTel to learn more about how our Bloggers & Creative Writers For Hire can begin writing for you! Call us at 1-888-MELOTEL or use the Live Chat feature on our website!