You may have noticed that we know a thing or two about blogging, here at MeloTel. Not only have we been composing blog posts for the past ten and a half years of MeloTel’s existence, but we offer blogging services to our customers and have been doing so for nearly the same amount of time.
Some people think it’s all about the amount of clicks a blog post gets. Others look at it from the viewpoint of how much business a blog brings in to the company. And then there are those who judge a blog on its artistic merits. The way we see it, a strong blog addresses all of the above-mentioned attributes.
However, the following must be stated. Blogs are meant to be readable, engaging and fun! No matter your industry, writing a blog full of jargon isn’t bound to attract readers. A company’s blog page should encourage readers to keep coming back for more. With your blog, you have the ability to attract a fan base that can trust your brand to offer it more than just products and services.
They are often articles that offer tips and advice. They also offer insights about current events. They provide unique outlooks on industry-relevant topics. And they provide helpful information about the products and services offered by a business. A good blog provides variety. It keeps readers engaged and wanting more.
One of the best ways to engage readers is to ensure you have an eye-catching title for each blog. After all, your blog’s title is going to be the main reason a person decides to read it. According to Marya Jaan on SmartBlogger.com, a headline can make or break your blog post.
“It doesn’t matter how great your content might be — if your headline sucks, no one will ever know of its greatness,” she insists, “So, make your headlines great. Add power words drenched in emotion. Add sensory words overflowing with imagery. Make prospective readers and subscribers think: I have to read that, right now!”
What’s a blog without a photo, right? In 2019, we live in a world where attention spans are short. Vibrant photos are necessary to attract eyes no matter how cool a blog’s title is. According to Megan Gilbert and Zontee Hou on ConvinceAndConvert.com, visual content has become a mainstay in content marketing.
“Today’s blog reader is not yesterday’s newsletter reader,” they write, “Often times, your reader expects an entire storyline – or at least the salient points – from images. If a reader (who is actually browsing, not reading) has to read the text and scroll down a page to see your images, you run the risk of losing them. Use slideshows at the beginning of posts to provide readers the opportunity to see your story.”
Contact MeloTel to find out how our Bloggers & Creative Writers For Hire can help to transform your blog posts into better reads. Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!