The Role Of Social Media In Growing Your Business

Submitted by Dan Faraldo in Industry News, MeloTel Features, Social Media

Is it important to be on social media in order to grow your business? In 2019, that’s a silly question. No matter the size of your business, it should be active on all of the Facebooks, Twitters, Instagrams and LinkedIns of the world. Why? Well, that’s where all the members of your target audience are!

People from all walks of life and from all over the world are using social media on a daily basis. In order to boost your brand’s recognition, it’s practically vital that it has accounts on the aforementioned platforms. At MeloTel, we certainly practice what we preach in this regard. We ensure to update our profiles on an almost daily basis.

Social media boost brand awareness.

“If people don’t know about your business, they can’t become your customers,” alerts Victoria Schmid of Marketing Insider Group, “Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.”

Social media represent today’s number one source of word of mouth promotion. By giving users the opportunity to “like”, comment and share posts, it has never been easier to spread the word about something that is found to be interesting. The more interesting your social media posts, the more likely they will be talked about amongst your friends and followers.

Social media’s influence is growing rapidly.

There are numerous statistics that prove that the popularity of social media is only continuing to grow. It’s important for all business owners to know that a presence on social media can dramatically boost brand recognition. On LyfeMarketing.com, Keran Smith reveals the findings of an Ambassador study which, among other things, reveals that 71 percent of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.

Smith also highlights the fact that social media aren’t for young people alone. The study found that social media-using adults have gone from 7 percent in 2005 to 69 percent just ten years later. As well, social media use on mobile devices is seeing a 30 percent growth every year. Today, 2 million businesses use Facebook advertising for promoting their products and services.

Your social media activity can help to boost your SEO.

In our last blog, we pointed out how important your blogging efforts are in boosting search engine optimization for your website. Believe it or not, a strong social media presence can do the same thing. Smith notes that social media profiles have the ability rank highly in search engines.

“It’s a fact that social media properties do dominate the front of the search engine result pages for brand names,” he writes, “Social media profiles are a great way to connect to your prospects and customers. They work as a doorway to your business website because they show your human side. They not only inform the searcher about your business, but also help them become a part of your conversations.”

MeloTel’s Bloggers & Creative Writers For Hire do a lot more than simply compose content-rich blogs for your website. They can help to manage your social media accounts as well! For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!