The Personal Touch Matters So Much To Your Customers

Submitted by Dan Faraldo in Customer Service, Industry News, MeloTel News

At MeloTel, we pride ourselves on a number of things we believe help us to set our brand apart from our competitors. But, at the end of the day, it’s all about customer service for us. We insist on developing and growing our relationships with our clients to ensure them that they can’t find better service anywhere else. Unbeatable customer service really is about relationship building. So we add the personal touch to all of our interactions.

Our clients highlight their interactions with us as a top benefit with working with a smaller company. “I love that you actually know who’s calling every time I call in,” we often hear, “With bigger companies, I’m just someone sitting in a queue. I’m a number that eventually gets called. It’s just not the same.”

Personalized customer service isn’t just a North American thing. 

The personal touch is something consumers crave all over the world.  Keep in mind that, thanks to our VoIP-based Commercial Phone Services, our company has the ability to conduct business with people across the globe just as easily as if they were in Canada. If we’ve learned anything from speaking with international clients, it’s that personalized customer service is important no matter where you’re from.

“Adding a human element and keeping it personal can pay off in so many ways,” insists the U.K.-based Sussex Business Bureau, “When people feel a personal connection with your business it’s easier for you to make special offers and promotions, ask important questions, cross-sell and up-sell, deal with complaints, all that vital everyday stuff you encounter along the sales journey.”

It’s about more than being friendly.

Naturally, it’s wise to be pleasant. However, adding the personal touch to your customer service interactions has more to do with getting to know the person you’re talking to. We’re not just talking about his/her name. Learn about your client’s business, personal interests and even his/her family. Recalling things you’ve been told in future conversations will go a long way in maintaining the client’s respect, appreciation and loyalty to your brand.

On Business.com, Ahmad Raza suggests you take things a step further by becoming a gift-giver when the time is right. He highlights the importance of adding this type of personal touch to your digital marketing efforts so that your company stands out from the pack.

“In crowded markets, leveraging a personal connection is critical to differentiating your company from the competition,” he writes, “A personalized, sentimental gift during the holidays or a recognition of a difficult time is a great way to establish an emotional, personal bond with current and future clients; far more effective than a couple extra ads on the websites they visit.”

The personal touch matters to MeloTel’s clients.

Our team has been known to go over and above the call of duty for our clients. We’re only too happy to do it! In our Customer Testimonials section, TK Enterprises Inc. CEO, Heidi Kaufmann shares her experiences with our team’s style of customer service.

“They have traveled from Toronto to Windsor several times to be on site for installation during several company expansions,” she explains, “John Meloche and his team’s customer service is second to none. They always go the extra mile for us and have become more of a partner than a vendor in our eyes.”

For a dose of MeloTel’s personalized customer service, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!