The Importance Of Humanizing Your Brand

Submitted by Dan Faraldo in Customer Service, Industry News, MeloTel Features

Following our excited introduction of MeloText earlier this month, the MeloTel team began talking a lot about reaching out to the members of our community. As you may already know from reading some of our recent blog posts, MeloText enables you to create a whole new community of subscribers who you can easily reach out to with SMS messages. In one of our recent blogs, we specifically highlighted the importance of adding the personal touch to your business relationships.

Humans want to work with humans. And when you humanize your business, you lend it to being a much more highly respected brand amongst members of your target audience. It’s important to never forget, however, that your business will often require the support of its nearby residents in order to thrive. Of course, cloud-hosted technology allows you to conduct business worldwide. But how popular is your business with its local community?

Involve your business with local charities.

This is a tip that should never be underestimated. When you put people first, you’ll find that many people will put your business first of mind when considering where to spend their money. Contributing to a local charity has many benefits. The first, and most obvious, is that you’re assisting those who truly need your help the most. Secondly, you position your business as one that truly cares, is committed to its community and his highly respectable.

On SmallBizTrends.com, Annie Pilon suggests that small business owners find ways to sponsor local events as a top advertising strategy. “Contribute financially toward local charitable or community events — or make an in-kind product donation,” she encourages, “You’ll likely receive signage or otherwise get your business in front of participants. And you’ll get the satisfaction of supporting a community cause.”

Don’t forget the kids!

Even if your business doesn’t cater to the needs of children, there’s no reason to neglect the little ones when considering your charitable actions. Remember that advertising comes in many forms. Is there a child-focused organization in your community that you can partner with? Can you donate towards lunch programs at local schools? Attaching your company name to a kid-friendly initiative is a win-win situation for everyone.

“Sponsor a Little League team or a 5k charity walk/run,” suggests Susan Solovic on ConstantContact.com, “Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time. Then search for opportunities to get in front of your customer with your marketing message.”

MeloText enables you to grow your community!

As we noted earlier, MeloText is a Text Message & SMS/MMS Marketing Software Platform that allows business owners to grow their mobile audiences. It helps you to humanize your brand because you can compose any type of message you wish to deliver directly to your subscribers. Unlike traditional advertising methods, sending SMS messages allows you to add your own personal touch to your interactions with customers.

You can register for MeloText HERE! If you would like more information, please feel free to visit the brand new MeloText website. And, as always, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!