How important is it to have a strong online presence? In the year 2016, such a question isn’t all that different from asking “How important is it to open the doors of your business each day?” Having a strong online presence is literally a must in today’s world. Without one, most consumers will get the impression that your business isn’t even functioning. To truly open your business up to the buying public, it must be strongly represented online.
How important is your company website? Quite clearly, you can’t begin to have a strong online presence without a company website. Your site is the go-to location for all interested parties in need of your products and services. It’s important that your site contains concise product and contact information, eye-catching graphics and interesting content that will keep visitors coming back. It’s important that the content be updated regularly.
Don’t underestimate the power of content marketing. The reason why blogging is so popular is that it is arguably the number one way that a company website develops variety. It’s this variety that helps for the website to not remain stagnant. Not only does this give people reasons to keep checking it out, but it also helps for search engines to rank your website higher. This is what they refer to as search engine optimization or SEO.
How important is search engine optimization? Well, let’s look at it this way. Let’s suppose there’s a map of the neighbourhood where your business is located, but there is no indication that your business is actually located in that neighbourhood. Chances are that people will visit it a lot less. The point of SEO is to get the internet to direct people to your site. Creating this lucrative road map through regular blogging is a key ingredient to business success in today’s world.
People tend to trust search engines. In fact, it’s hard to come across anyone who doesn’t Google information. When people type keywords into Google – words that relate to your industry – you want for those searches to result in hits for your website. By keeping your website current through blogging, you give yourself many new opportunities for Google searches related to your industry to result in your website receiving high rankings.
How important is the use of social media? One of the ways that you can pretty much guarantee that your online presence will be stronger is to plug the fact that you are online! Social media platforms of all kinds give you the opportunity to share links to your latest blogs and plug your website. However, it’s important to remember that there is a “social” element to social media. They’re not to be used strictly as advertising sources. That will turn people off.
Interacting with others and engaging in conversations is what social media are all about. As often as you post a status, you should like and comment upon the statuses of others. Each time you do so, you create a link to your social media account, which then directs people to your company website. Social media have truly changed the way that people all over the world communicate with each other. And it can work wonders for your business!
At MeloTel, we offer a variety of services that will help to strengthen your company’s online presence. Our Website Maintenance Services keep your site updated while our Bloggers & Creative Writers For Hire make sure that there is always new content for online users to read. For more information about these services, please don’t hesitate to contact us at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!