At MeloTel, we have a lot of experience composing compelling content for company websites all across North America. Our Bloggers & Creative Writers For Hire have many years under their belts researching various industries to come up with relevant blog posts, social media posts, newsletters, press releases and more for the many clients who entrust our writing services for their brands.
With all of our experience, we have learned that, in many cases, the most popular of social media posts generally have more to do with brand image than it does direct marketing. In other words, it’s important for companies to make personal connections with their audiences. And, oftentimes, that means engaging with customers in ways that seemingly have nothing to do with business protocol.
The importance of making an emotional connection.
On SproutSocial.com, Dominique Jackson explains that to go viral, it’s important to trigger emotions. “Some people eat when they’re sad,” he writes, “Some people go to the gym after watching a motivational sports movie. The feelings that you get after seeing, hearing or reading something that strikes an emotional chord influences your behaviour. And there’s science to back it.”
In recent months, the MeloTel team has been making a concerted effort to present reading material to our newsletter subscribers in a more personal format. In some cases, we make our newsletters strictly about our clients. In fact, if you’d like to be part of a future Client Spotlight newsletter, we’d be more than happy to have you fill out our Client Spotlight Request Form.
Come up with ways to get your followers excited.
However, we also work to engage our audience by introducing fun and exciting contests. Our first idea was to ask our readers to submit their own business and/or personal tips and tricks for our newsletters. By filling out our Client Tips, Tricks & Story Submission Form, you can automatically enter yourself into a monthly draw for a $100 cash giveaway!
On LifeWire.com, Elise Moreau agrees that launching a contest is a great way to go viral. “Contests work great for spreading the word about something,” she insists, “If you can give away something of value and offer people a chance to win, this can act as a bribe to get people to like your Facebook page, follow you on Twitter and even get them to tweet about the contest or post it on Facebook to pull even more people in.”
Our “Cutest Pet Contest” has been our greatest promotion yet!
Last week, we launched our first-ever “Cutest Pet Contest” on Facebook and it has been our most popular contest yet. Evidently, we’ve proven that tugging on the heartstrings of our friends and followers proves to be a great way to inspire engagement. The contest simply asks that you LIKE the MeloTel Facebook Page and then upload a cute picture of yourself and your pet in the comment section of our contest post. The link is HERE!
The winner for cutest pictures, as agreed upon by the MeloTel team, will earn an easy $100 in cash! The announcement will be made on Wednesday, June 20th, so there is still plenty of time to enter the contest. Thank you to everyone who has already made this campaign our most popular one yet. Good luck!