These days, businesses are viewed as more than just companies. They are seen as personalities. That’s why blogging has become so huge. Regular blogs give your company a voice. It’s also why social media works so well for businesses of all sizes. They allow for people to interact with their favourite brands. Do you see a trend here? These days, consumers want to do a whole lot more than just buy from you. They want to get to know you.
At MeloTel, our Bloggers For Hire team actually does a lot more than just write creative, thought-provoking and important content-adding blogs for your website. Our amazing writers can completely revamp the literature on your website so that it not only reads better, but attracts more people to your business. And how do they pull this off? By adding personality to your company!
There are many ways that our team is able to pull this off. But just one of those ways is to create a page on your website that highlights your team! After all, if you’re going to share the personality of your brand, it will be important to introduce the various personalities that make up your great company. Just take our very own MeloTel Team page, for example. Complete with pictures and links to blog posts, this page provides a great way to meet our staff.
Sounds like something you’d like to do? Remember that there is no one way to introduce your staff to your audience. It all depends on the personality you wish to showcase. Some companies like being affable and friendly to the point where their team pages include information about their staff members’ favourite movies, meals and music. But here are some ideas that can further help your company website become home to an excellent “Meet The Team” page.
1. Be sure to include photos. What’s a “meeting” without seeing the face of the person you’re getting to know? Your team page should include a blurb about each of your employees, but each blurb should be accompanied by a photo. And please encourage your team members to use photos that show them smiling! You wouldn’t want to scare potential customers away because your team members look like people no one would want to meet.
2. Include contact information. The members of your staff who work directly with your customers are probably the most important ones to highlight on your team page. It’s important that you include their contact information. Phone numbers and email addresses are practically mandatory. In certain cases, you may even want to offer their social media links. Depending on the nature of your business, this can go a long way in making your clients feel comfortable.
3. Offer up unique quotes. Some “Meet The Team” pages include little quotes or anecdotes from the employees themselves. It helps to deliver a more genuine and personal approach to the whole “meeting” of your staff members. In many cases, customers will feel a sense of connection to those who share interesting stories about themselves. The more relatable your team members come across, the more likely they will be to attract new clients towards your brand.
4. Set up links. Your employee profiles should generally be no longer than a paragraph or two. There’s no need to go “all novel” on people looking to learn about the members of your team. However, in some cases, it’s a great idea to elaborate on a particular employee through a blog post. In such a case, it’s a great idea to incorporate links into your employee bios that will allow readers to learn more about their favourite members of your staff.
For more information on how MeloTel’s Bloggers For Hire can help to create the perfect team page for your company website, call 1-888-MELOTEL!