Important Elements Of A Company Website – Especially During The Holidays

During this time of year, retailers from all over North America are at their busiest. They are welcoming more customers into their stores now than at any other time of the year. As well, their websites are enjoying more traffic. As we’ve pointed out in numerous blogs before, it’s highly important to have an easy-to-navigate, visually attractive website in order to entice consumers to visit a store in person. This is never more important than…

How Being Smaller Can Make A Big Difference

The majority of consumers tend to sign up for services that are provided by big name providers. And, to be perfectly honest, it’s hard to blame them. Most of us are wowed by elaborate advertising that comes by way of television commercials, radio spots, internet banners, public transit ads and billboards. The idea, we suppose, is that if a company is willing to pour that much into their advertising, they must be pretty reputable. After…

It’s Time To Deck The Halls…Of Your Website!

In case we haven’t made it obvious in years past, the MeloTel team is pretty fond of the holiday season. And, arguably, no one gets more into the holiday spirit than our company’s Founder and CEO, John Meloche. All you need to do is have a listen to his two volumes of Uncle John’s Holiday Hits for proof. During the holiday seasons of 2012 and 2013, John released full-length albums comprised of holiday favourites sung…

Why It’s Important To Update Your Website In Time For The Holidays

This is a very important time of year for business owners all across North America. Midway through October, most retailers begin the process of launching their holiday-themed advertising campaigns. Naturally, this is the month when black and orange decor generally beautifies places of business in anticipation of Halloween. But soon after, the black and orange gets exchanged for red and green. What are your plans to promote your business for the holidays? Naturally, it’ll take…

Improving Your Company Website Should Be A Top Priority

In our last blog, we revisited the topic of company website upkeep. Arguably, keeping your website fresh is even more important that keeping your place of business neat and tidy. Okay, maybe not more important. But let’s look at it this way. By maintaining the clean and professional look of your place of business, you impress the many visitors you get each day. However, your company website is open to a much larger audience –…

4 Reasons To Update Your Company Website This Fall

Fall starts in two days. And while the weather, here in the Greater Toronto Area, doesn’t reflect that (summer finally decided to show up!), rest assure that we will all be feeling the return of chilly weather shortly. For business owners, the fall represents the beginning of the fourth quarter. With October right around the corner, now is the time to think about injecting some new life into marketing strategies in order to end the…

The Big Difference: Expeditious Customer Service

We live in a world where people can get access to things immediately. It’s a unique time in our lives as most of us can still remember what it was like to have to wait to get what we wanted. Take, for example, information. Once upon a time, we’d have to travel to the library to locate books containing the facts we were looking for. Today…a simple Google search is all that’s needed. The same…

3 Telltale Signs Your Company Website Needs To Be Updated

Arguably, your company website is the most important way for your business to attract new customers. In today’s internet-obsessed world, you’d be hard pressed to find a shopper who doesn’t research various products, services and brands online before making any buying decisions. Your website, therefore, should be kept up to date – refreshed with new content on a regular basis. There are some telltale signs that your website needs to be updated. Here are three:…

MeloTel Had A Blast At Last Week’s Better Business Expo In Hamilton

Last week, the MeloTel team had the pleasure of attending its second Better Business Expo of the year. Taking place on July 27th at Carmen’s Banquet Centre in Hamilton, Ontario, the second instalment of the Better Business Expo was every bit as enjoyable as the first one that took place on March 30th at Le Parc Banquet Hall in Thornhill, Ontario. What exactly is the Better Business Expo? The Better Business Expo, in case you…

How To Avoid Giving The “Same Old, Same Old” Impression

When have you ever heard the term “same old, same old” being used in a positive way? The phrase is generally uttered to describe the mundane. So when it comes to your business, “same old, same old” is one of the last things you want people to say when describing it. It’s a must that you’re always working to generate good impressions of your business. And, in 2017, that starts with your company website! As…