How To Stop Customers From Switching From Your Company To Your Competitors

In our last blog, we highlighted some effective ways to make your company the type that lures customers away from its competitors. Don’t think for a second, however, that other companies can’t do the same thing! As important as it is for you to grow your customer base, you must find ways to retain the customer base you already have. In fact, most industry experts agree that focusing on your current customers is a top…

Why It’s Best To Treat Customers Like Friends

In our past two blogs, we championed the act of blogging because, among many other reasons, it positions your company as a “friend” to its supporters. As we’ve highlighted, in today’s world, consumers want more than just products and services. They want to be able to put their trust in particular brands so they can go back to them time and time again for what they need. Today, a dependable company is like a trusted…

How To Overcome Objections During Phone Sales

As a provider of cloud-hosted Commercial Phone Services, the MeloTel team often heralds the work done by phone agents all over North America. Firstly, we know they often get a bad rap. It’s not uncommon to come across someone who hates hearing from telemarketers during dinner time. We know, however, that people who work on the phones have important jobs. Many companies rely on phone sales to get their products in the hands of customers….

Let Us Shine The Spotlight On Your Company!

The MeloTel team has long been committed to its customers. On a daily basis, we strive to provide the best possible customer service in the telecom industry. Truth be told, we work to offer the best customer service in any industry! Part of doing that involves getting to know our customers personally. We take great pride in the relationships we’ve developed, knowing that they’ve helped us grow our customer base with the help of referrals….

A Reminder To Enter Our “Best Clean Joke Contest”!

Two weeks ago, the MeloTel team announced its latest contest. We’re looking to have a lot of fun with this one! As you’re likely already aware, our team has run a number of Facebook-hosted contests over the past several months and they’ve been hugely successful. One of the main objectives of running contests via social media is to increase friends and followers online. Of course, another main objective is to grow our brand recognition. We’re…

3 More Ways To Treat (Not Trick) Your Customers

With Halloween on the way, it brings to mind the fact that offering treats is something that business owners need to do year round. Of course, those treats don’t need to be of the sweet and sugary variety. We’re talking about how companies treat their customers. In our last blog, we offered up three ways to treat (not trick) your customers. Here are three more: 1. Give personal attention to each of your clients. At…

3 Important Ways To Treat (Not Trick) Your Customers

We are officially two weeks away from Halloween! The annual celebration of costumes, candy and creepy crawlies will soon be upon us and the MeloTel team can’t wait! We’re suckers (see what we did there?) for Halloween and look forward to all of the upcoming festivities that will culminate with a night of trick or treating. But when it comes to your business, it’s always important to treat – not trick – your customers. Here…

3 Reasons To Send Out Email Newsletters

At MeloTel, we see as ourselves as “practice what you preach” people. What we highly recommend, we do ourselves. This is most certainly true when it comes to email marketing. Each week, we send out a new email newsletter to our subscribers. And we regularly encourage our clients to reach out to their own customers on a regular basis. Email newsletters provide great ways to keep in constant contact. They serve as excellent online methods…

Being Accessible Is A Big Way To Boost Business

In our last blog, we stressed the importance of staying in touch with your customers. By doing so, you will establish and grow your customer relationships, helping you to discover their individual needs and wants. By getting to know your clients, you will be able to find ways to build brand loyalty. This leads to word-of-mouth promotion that inevitably garners you more customers. It’s a cost-effective marketing strategy. By having an easy-to-access nature, you will…

Staying In Touch With Customers Is The Ultimate Marketing Strategy

Our customers mean a lot to us. It is never lost on the MeloTel team that without the support of the many amazing business owners across North America who make up our customer base, we would have no company to run. It’s also not lost on us that each and every one of our clients has taken a chance. As a smaller telecom provider, MeloTel is a company that many of our clients admit they…