The evolution of viral advertising

In the age of experience-based marketing, some brands want us to do more than just buy their products. They want us to interact with them, to love them. Dan Wieden, legendary adman, described this desire for active participation when he said: “Brands are verbs. Nike exhorts. IBM solves. Sony dreams.” But there are few verbs more active and inspiring than “love.” In a recent survey by APCO Worldwide, analysts worked out how that love is…

A guide to creating your startup advisory board

The entrepreneurial journey is full of twists, turns, ups and downs. That’s why you need the support of trusted advisors.  Take these examples: 1. The Accidental Founder Renee is in early stage mode. She has an “accidental business” – something that she happened upon as a result of her interest in helping people. To her surprise and delight, what started as a hobby, helping people decorate their homes, has garnered a great deal of attention in…