What Does It Take To Have An Engaging Website?

In our last blog, we revisited the topic of updating your website’s content and pretty much insisted that it be done on a regular basis. At MeloTel, we like to practice what we preach. Not only do we endeavour to regularly keep each of our site’s webpages fresh, but we also blog like crazy! On an average week, you’ll find no less than four new blog entries posted in our blog section. Yes, on one…

Understanding The Value Of Updating Your Website’s Content

Remember when newspapers were a thing? Okay, well newspapers still exist. However, they’ve largely given way to the internet as a primary source of news and information. People flock to the internet each and every day to discover all of the latest goings-on in the world. Naturally, the worldwide web updates with new content, social media posts, pictures, videos and other intriguing material numerous times throughout each day. Imagine if newspaper publishers were to release…

Using Social Media To Help Your Brand Build Relationships

In our last blog, we revisited the topic of social media and highlighted their ability to help companies build brand loyalty. In many blogs before that, we’ve pointed out that, in today’s world, customer relationships count for a lot. Consumers want more than just products and services from the companies they support. They want fruitful interactions that make them feel valued and appreciated. This is a top reason social media marketing is so important. Consider…

Building Brand Loyalty Through Social Media

Here’s the world’s worst kept secret: social media have collectively taken over as a top form of communication. We certainly live in an interesting time. Never before has it been so easy to get access to people from all over the globe. The wide variety of social media platforms that are out there allow individuals from all walks of life to share pictures, videos and even what used to be considered their innermost thoughts. By…

How Your Company Website Can Give Your Brand A Personality

It’s not enough to simply have a company website. You can’t just register a domain name and consider your business one that has a viable internet presence. It’s mandatory that you keep your company website regularly updated so that visitors will be encouraged to keep coming back. This is where blogging comes in. A regularly updated blog helps for Google searches to result in your company website being found amongst the highest ranking sites in…

Why You Should Make Blogging On The First Of The Month A Must

It’s the first of the month! In the blogging world, the first of any month is a pretty important day. This is because a blog posted on the first of the month gives your website the impression of “freshness”. Believe it or not, website visitors place a lot of importance on how updated your website looks – or doesn’t look. Today, a blog post falling on a July date looks “old” – even if it…

The Benefits Of Posting And Writing Articles On LinkedIn

We like blogging. No surprise there, right? We post a new blog to our website on what is almost a daily basis. Considering that we offer blogging services through our talented Bloggers & Creative Writers For Hire, it stands to reason that we practice what we preach. We live by the credo, “The more content, the better”. Thanks to our blogging practices, our website is never outdated. Perhaps, more importantly, our regular blogging ensures that…

WordPress Provides Every Feature You Need To Create A Powerful Blog

At MeloTel, we’re incredibly proud of the fact that, for the past decade or so, our Bloggers & Creative Writers For Hire have been composing attention-grabbing content for business websites all over North America. There’s absolutely no question that we’re currently living in a world where businesses have hard times succeeding if they don’t have strong online presences. A regularly-updated blog is one of the most effective ways to build your brand’s reputation online. Our…

How Subtle Changes To Your Website Can Provide Big Benefits

In today’s blog, we offer you something from the pages of “practicing what you preach”. Just last week and only a few blogs ago, we revisited the concept of keeping your company website freshly “tuned up”. We listed such traits as being mobile-friendly, easy to navigate and regularly updated with fresh content as must-haves for any site. So, as mentioned, we decided to take a page out of our own book and spruce our blog…

The Beauty Of Blogging: A Brilliant Business Booster

In our last blog, we revisited the importance of regularly adding new content to your company website. We stressed the importance of blogging, pointing out the fact that businesses that add at least one new blog per week to their websites guarantee their site’s visitors that they won’t go a week without new content. The importance of staying fresh couldn’t be more important in today’s world. To reiterate another point we made, Google is prone…