One way to stay competitive in modern business is to automate as many of your processes as possible in order to:

1. Save Time & Money: By automating conversations that would otherwise require an employee to answer, organizations save time and money that can then be allocated to other efforts. A ChatBot can also be deployed for 24 hours a day, every day of the week, so your website is never offline.
2. Generate Leads & Revenue: ChatBots use direct messages used to qualify your visitors and direct them to where they want to be, to increase your chance of a conversion. For example, asking visitors just a few questions will help qualify if they are a hot prospect or not. If they are you can send them straight to your sales team or to a product you want them to buy! Alternatively, the ChatBot can take their contact details and automatically add them to your email subscriber list.
3. Guide Users to Better Outcomes: Not all visitors are hot prospect and many don’t always know where to go to find the information they’re interested in. In fact, some may not even know what it is they’re interested in. Maybe they just heard your brand name in passing and decided to explore. By asking a series of qualifying questions, you can route visitors to the best place for them to find the information they want without ‘selling’ to them.