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North York Printing Guarantees The Highest-Quality Marketing Material!

If you own and operate a business in the Greater Toronto Area, you can guarantee yourself to be in good hands by working with North York Printing & Graphics Inc. For nearly 30 years, they have been producing high-quality brochures, postcards, flyers, letterheads, business cards and other marketing material for businesses of all kinds. A family business, North York Printing was founded by Ron Peat, who now counts on his son, Brad to be the face of the company. We…

How Important Are Taglines And Slogans For Branding?

“Just Do It”. “I’m Lovin’ It”. “Taste The Feeling”. What do these phrases mean to you? For most people, immediate images of Nike, McDonald’s and Coca-Cola come to mind. Now, we’re not exactly endorsing any of these brands. But we are saying that these slogans have helped these super successful corporations stick in the minds of consumers worldwide. These simple three-word sentences have had huge impacts on the buying public – proving how important it is to invest in taglines…

The Importance Of Writing Friendly And Professional Emails

In our last blog, we examined the importance of establishing friendly and professional voice greetings over the phone. Whether your callers are hearing either live voices or those of the recorded variety, it’s important that they encounter respectful and courteous representations of your company. The importance of voice greetings can never be understated because the good old telephone remains the most effective way that people communicate today. The importance of email, however, should also not be underestimated. Why should the…

5 Things Not To Do With Your Business Phone Number

Doing business over the phone is a major part of each MeloTel work day. Practically every member of our team spends a significant amount of time on the phone speaking with clients on a daily basis. The same is likely true for your company. No matter how powerful social media continue to be, the telephone will never go out of style as a way for people to get into direct contact with one another. But it’s important to use the…

5 Steps To Securing The Perfect Domain Name

Recently, MeloTel announced the launch of its brand new “Customer Portal”. Of the many benefits that this online service tool and billing system provides its clients, the portal allows for visitors to select a domain name of their choice. Immediately after punching it in the search field, they will discover whether or not the domain name is available. If so, MeloTel can secure it for a very affordable rate. If not, there are alternative domain names listed. But what is…

5 Components To A Classic Company Logo

You know what they say about first impressions, right? You can’t make them a second time. Therefore, it’s important to portray yourself in as favourable a light as possible when conveying the message of your brand. And what exactly is that message? And how can you ensure that it’s communicated during your first point of contact? That would be through your business logo! There’s a lot that can be told about you through your company’s logo. Logos are everywhere. You’re…

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