What is social media all about really? Consider the words “social media”. They refer to modes of communication where people can interact – socially. Yes, platforms such as Facebook, Twitter and especially LinkedIn are very often used to promote brands from all industries. However, the ways in which social media are used are far different than your traditional modes of advertising.
In other words, social media don’t make for the best places to blatantly advertise your business. People don’t generally appreciate being told what to do, being spoken at or worse, being spoken down to – no matter the medium. Therefore, when using social media for the purposes of promoting your business, it’s important that you engage people in conversations. It’s all about interacting – being social – and not just pushing people to make purchases.
How do blog links help to generate social media engagement? Blogs, in and of themselves, are forms of direct communication with target audiences. They are meant to be written in very readable (read: like you’re having a conversation) ways. That way, readers are encouraged to want to learn more.
It’s important that blogs are written in ways that never speak over the heads of the average person. So, no matter what industry you’re a part of, your blogs should be void of technical jargon that casual readers won’t understand. Instead, they should read as if you’re having a conversation with a friend. And that friend should be enlightened by the now-easy-to-understand facets of your business that he/she may not have known before.
When you’re interacting with others through social media, the same rule applies. Your job is to engage others in conversation by posting comments, replying to other comments and even clicking “like” on appropriate posts that reflect the values of your business. Keep in mind that each and every one of your posts, comments and likes create a link to your social media account. The more you interact, the more people are going to get to know about you!
When your blog links are placed on your social media pages, they should come with quick blurbs (no more than 100 words each) to spark interest in your friends and followers. They should generally end with a question that your blog answers. Here’s the question posed on the MeloTel Facebook, Twitter and LinkedIn accounts along with the link to this very blog: “Why is it so important to post a link to each of your blog posts on your social media pages? Find out in our latest blog!”
The objective, of course, is to get people to click on the link in order to read the blog. Naturally, this will take them to your website where they will read the blog and hopefully, stick around to see what else your website has to offer. Blogs are meant to be informative, engaging and interactive. But they’re also meant to be money makers. It takes time to develop on online audience. But when you get used to posting links to your blogs on your social media pages, you give your company the opportunity to grow that audience even quicker.
How important are calls to action in your blog posts? At MeloTel, we consider calls to action a staple of every blog we post. Our Bloggers & Creative Writers For Hire stick to that train of thought when composing blogs for all of our wonderful clients. To be specific, each blog topic should be relevant to the business website on which it appears. And the end of each blog should include contact information that calls for the reader to utilize in order to learn more. Check the final paragraph of this blog for an example!
For more information about how our Bloggers & Creative Writers For Hire can get blogging for you and start posting to your social media accounts, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!