In 2016, much of the world lives online. Each and every day, people all over the globe pull out their smartphones to surf the internet, engage with others on social media and – as of late – play “Pokemon Go”! At the end of the day, it all adds up to one incredibly important fact. To exist, you must be represented online. And, quite clearly, when it comes to your business, this goes double!
Why is it so important for your business to have a strong online presence? As we’ve pointed out in the past, Canadian shoppers are quite savvy. Most of them go online to browse products and compare prices long before they visit brick-and-mortar locations. Often, buying decisions are made before visits to physical stores are even made. And this is why having an easy-to-navigate and informative company website is of paramount importance.
Consider the fact that maintaining your website is a lot more cost-effective than maintaining your actual store. Website updates can often be performed quickly and for very low costs. Upkeep, repair and renovations, on the other hand, are all known to cost a pretty penny. This isn’t to say that you shouldn’t be performing regular maintenance of your store. However, keeping your website regularly updated is a financial breeze by comparison.
What benefits are most quickly apparent upon establishing a company website? As you may have guessed, it’s all about increasing sales. And the more traffic that is sent to your site, the more opportunities you will have to turn people into customers. Remember that your company website is a 24/7 representation of your brand. Unlike your actual store, your site is open for business around the clock, 365 days of the year.
This enables you to inform customers and make sales all while you’re asleep! Your company website allows consumers to get access to information about your products and services at their convenience. And in a modern day world where convenience tops the lists of “wants” for shoppers, that puts your business in a great position to attract more customers. This is especially true if they can make purchases directly from your site.
How does a company website make your brand more credible? Well, it’s important to consider the impression that your business gives off to the public. In today’s tech-savvy world, a business without a website practically doesn’t exist. Remember, as well, that people are communicating with each other in ways that were impossible just a decade or so ago. With the advent of social media, both you and your customers have the ability to quickly spread the word about your brand.
Posting links to your site, especially if it’s updated with blogs on a regular basis, becomes part of the norm in today’s world of marketing. By having a company website, updating it regularly, posting blogs and utilizing social media, you put your business in a much greater position to draw larger crowds and make more money. And MeloTel can help you with all of the above!
Contact us and ask about our, Domain, Email & Web Hosting, Website Maintenance Services and Bloggers & Creative Writers For Hire. You can give us a call at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!