Things are changing in our world. 2020 has undoubtedly been the most unexpectedly impactful year in our lifetimes. And that is putting it mildly. The coronavirus pandemic combined with the fight for justice and equality has created a moment in our history we will never forget. How has your company adapted?
At MeloTel, we’re strong believers that all businesses must change with the times. In the past few months, our team has taken to working at home in an effort to stop the spread of COVID-19. We’ve also made a very clear and assertive statement about where we stand on racism, hatred and bigotry. These cases, we contend, are examples of promoting change for the better. And more change is coming.
Speaking of change, it might just be time to take a look at your company’s online presence. Does it require some sprucing up? Consider the fact that the coronavirus pandemic has brought many businesses to the point where they are practically online entities only. Has your e-commerce business picked up? Are you gaining more social media followers? If not, it might be time to give your website an all-new look.
How appealing is your website? The answer to that question is its most accurate when it is answered by your site’s visitors. Is it easy to navigate through? Are there clear indicators of how to link to your social media accounts? Are the photos vivid and eye-catching? Nailing these elements makes for a great user experience.
On the other hand, if your website’s homepage looks too busy and confusing, it will be likely to send visitors packing. Online users don’t tend to have much patience. They’re well aware they can click on other easier-to-enjoy websites within seconds. Log on to your own site and see what catches your eye in the first three seconds. What doesn’t catch your eye? The answer will help you to know where to start making your changes.
Is your website being picked up by search engines? When people type in keywords that are relevant to your business, where does your website rank in the search? Try it out for yourself. Is Google on your side? If not, it’s likely you need to boost the content quality of your site. Not only may it need more keyword-rich text, but it should probably be updated a lot more often.
Does your site contain a blog? Don’t underestimate just how important blogs are. Google is known for being favourable towards sites that regularly update its content. A brand new blog entry once a week is the least you should be doing to keep things fresh. After all, what impression would you have of a website that never updates?
At MeloTel, we offer Website Maintenance Services by a highly skilled, competent and dedicated staff. We strive to offer exceptional service in an expeditious time frame, while providing the personal attention you deserve at a fraction of the cost of hiring a full time in-house web designer/developer.
For more information, please don’t hesitate to call us at 1-888-MELOTEL. Be sure to ask us about our Bloggers & Creative Writers For Hire as well!