Why Is It So Important To Keep Your Website Content Fresh?

It’s no longer acceptable to simply have a business website. Some may say that your site is your online business card. But that’s only partially true. While your website should certainly contain contact information, its purpose is so much greater than your business card. It should include product information, photos and a blog for starters. But no matter what type of content your website includes, it’s imperative that it is regularly updated.

Why is it so important to keep your website regularly updated? The importance of keeping your website content fresh cannot be understated. To put it bluntly, when you don’t update your website on a regular basis, it becomes less engaging and therefore runs the risk of ranking a lot lower in search engines. It’s no secret that Google prefers fresh content. The more your website content is updated, the more up-to-date the site will appear and the higher it will end up ranking.

One of the reasons that your rankings will improve is because of the regular addition of keywords to your website. Keywords register with search engine indexing and ranking so the more frequently they are added to your site via blogs, for example, the better you’re able to attract visitors. Clearly, the more visitors you welcome to your site, the more opportunities you have to turn them into paying customers.

How does fresh content grow a loyal customer base? It’s important to note that keeping your website updated also makes it a lot more interesting for its regular visitors. It should never be lost on you that it’s generally easier and more cost-effective to market your brand to those who already support it than it is to advertise to people who’ve never heard of it before. Adding fresh content to your website helps to keep your current customers coming back.

This is especially true when you create emailing lists of subscribers who have entrusted your brand to keep them informed and updated. Fresh content gives readers valuable information and helps to develop a personality for your brand. Blogs have taken over as one of the top communication sources used by businesses of all kinds. They speak to customer bases in personalized ways, offering insight and helpful information that builds trust.

What is the downside to not updating a website? Keep in mind that a website that is rarely ever updated will have a negative effect. It will give visitors the impression that nothing new is happening with your business and, in some cases, may convey that it’s no longer operational. Regular updates add tremendous value to your website – and that includes keeping visitors from going to other company websites for products, services or even information that your company provides.

MeloTel is happy to have announced, this past week, that Webpage Content Writing has been added to the list of services offered by our Bloggers & Creative Writers For Hire. In addition to writing your blogs, our team can also ensure that your website content is easily readable, engaging and delivering value to its visitors. To ensure that your site reads with a “cut above the rest” texture to invigorate greater interest from your visitors, contact MeloTel today!

Give us a call at 1-888-MELOTEL or use the Live Chat feature on our website!