Here’s the simplest way for us to answer the question posed by the title of today’s blog: very! In 2017, customers and the businesses they support have much different relationships than they did even a decade ago. Today, nearly everything a person does is a matter of public interest. Many consumers take to their social media accounts to express their likes and dislikes and often, this has to do with their experiences with various companies.
A bad experience at a restaurant can easily become a tweet or a Facebook post before the customer has even left the table. With that said, it’s important to note that your relationships with your customers are more important than ever these days. Taking steps to develop and grow your personal connections with the people who support your business will often be the difference between keeping them as loyal customers and losing them altogether.
Is it even possible to stay in touch with all of your customers on a regular basis? Allow us to clarify that no one is suggesting that you call each of your customers every day to ask them how they’re doing. It’s certainly not your job to keep daily tabs on the people who you have done business with. However, you can always partake in particular activities like creating an emailing list for your newsletters.
At MeloTel, we email newsletters weekly to ensure our client base that we always have them in mind and to reassure them that we are regularly available to answer any questions they may have about the services we provide. If you’re a store owner, you can also take your emails one step further by making them invitations for your in-store events. Having a “Customer Appreciation Sale” is an excellent way to gain further favour with the people who have already supported you.
What is the best way to communicate to your customers that you are accessible to them? At the end of the day, it’s all about being accessible. Perhaps, more important to your customers than sending out invitations or providing regular tidbits of information via email, is being available on the phone. After all, many customers prefer being in touch at their leisure, not yours. So when they call you, it means a lot to them that you’re there.
At MeloTel, we highly recommend our Single Number Reach feature because it literally makes it impossible for you to be unavailable! The incredible service allows you to forward your business phone number to up to five different devices so that that they all ring simultaneously when it is called. That way, no matter what phone you’re nearest – office, cell, home, car or other – you’ll be able to take the call.
Now, of course, just because you’ll always be next to a ringing phone, it doesn’t mean you’ll always be available. When you’re too busy to pick up, the Single Number Reach feature allows you to utilize the Voicemail to your Email service that sends voicemails as mp3 files to your email inbox. That way, even if you do miss a call, it will be practically impossible to miss a message!
Being more accessible will certainly make your business more likeable. Why not make 2017 the year you make staying in touch with your customers a high priority? For more information about Single Number Reach, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!