Important Elements Of A Company Website – Especially During The Holidays

During this time of year, retailers from all over North America are at their busiest. They are welcoming more customers into their stores now than at any other time of the year. As well, their websites are enjoying more traffic. As we’ve pointed out in numerous blogs before, it’s highly important to have an easy-to-navigate, visually attractive website in order to entice consumers to visit a store in person.

This is never more important than the current and extremely busy holiday shopping season. Shoppers continent-wide jump online each and every day to compare prices, browse products and read customer reviews. It should go without saying that having a strong online presence is a must in today’s business world. And yes, this is the time of year when a company’s website should look its best!

Your site should incorporate holiday imagery.

In years past, the MeloTel website was updated to include Santa Claus hats, falling snow and other images that welcomed this festive season. We recommend it for our clients as well. Firstly, it very simply helps to spread holiday cheer. Believe it or not, this is a great sign of your company’s personality and approach to customer service.

Secondly, it brings attention to the fact that your brand is keeping current and is prepared to meet its customers’ needs during the holiday season. If you’re looking to really grab the attention of your website’s visitors, be sure to include the colour red in your design. It may seem like a no-brainer during this time of year, but the colour is highly regarded for its ability to drive sales all year-round.

“During the holidays, and especially when there are sales involved, red is a fantastic thing,” says Marc Schenker on Shopify.ca, “Red is a loud colour that grabs a person’s attention because of its strong, bold personality. Translated to marketing and shopping, red is an ideal choice for call to action buy buttons on account of the sense of urgency and energy it creates.”

Your site should include videos.

Back in October, MeloTel’s Founder and CEO, John Meloche launched a video on YouTube that demonstrated the benefits of MeloTel’s DaFeeder Preview Dialer. An excellent web-based telemarketing software that greatly assists call centres in managing their calling campaigns, DaFeeder Preview Dialer has gained more attention from call centre managers since the release of the video.

It’s probably no shock to you to be told that people like watching videos. Video watching is something that the internet is used for on a daily basis. Don’t let the holiday season slip by without you giving your website’s visitors some interesting visual content to digest. Even something as simple (and fun) as a video of your staff members singing a holiday jingle will bring about some favourable attention to your brand.

“When you also throw in how much time the average person spends on video sites like YouTube per viewing session…it’s no surprise that another design conversion tactic is to incorporate more video into sites,” notes Schenker.

Contact MeloTel to find out how we can help you update your website to boost traffic and increase your potential to welcome new customers this holiday season. Please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website and ask us about our Website Maintenance Services!