How Important Is Your Domain Name To Your Business?

We can answer the question posed by today’s blog title with one word: extremely! However, that isn’t the end of our blog. Allow us to reiterate a point we’ve made in blogs of past that should never be underestimated. A strong online presence is integral to your company’s success. It’s nearly 2018. If your company can’t be found online, it’s going to run into some very big problems…like going out of business!

Don’t take for granted that curious internet users will automatically find your business if they Google keywords that are relative to your industry. Yes, it’s incredibly important to regularly update your company website with content that will help it to get noticed by search engines. A blog will definitely help with this.

However, you also want to ensure that your networking efforts are not lost by the fact that no one can remember the website address that you gave them. Last month, we blogged about the fact that it’s really important to have a website address that’s easy to say. The easier it is to say your website, the more memorable it will be to the people who hear it. They will have much easier times typing it into web browsers.

This is easy for companies with short names. At MeloTel, we’re guilty of making it easy to find us online. It’s as simple as logging on to MeloTel.com.

But what if your company name is a fairly long one?

One of our treasured clients provides a perfect example. Calgary, Alberta’s DF Technical & Consulting Services Ltd. provides professional consulting services throughout Canada and the United States. Their objective is to investigate the origins of their clients’ indoor air quality concerns and then assist their clients with whatever actions may be required to reduce or eliminate the concerns. Their services include Air Quality Services, Mould Assessment Services, Radon Services and Asbestos Containing Materials Services.

So how can you find DF Technical & Consulting Services Ltd. online?

Simply log on to DFTechnical.ca! Our esteemed client was quite wise in selecting a domain name that didn’t take forever to either type or say. As the web address is spoken, it can easily be remembered. The spelling is straight-forward, concise and simple, allowing for the website to be found with ease.

You’ll notice, as well, that DF Technical & Consulting Services Ltd. uses a .ca address over a .com address. For Canadian companies that specifically deal with Canadian clients, this is ideal. A .ca web address connotes that the company is by Canadians, for Canadians. The generally more popular .com address is ideal for companies who operate on worldwide scales.

Have you selected a domain name for your company’s website?

MeloTel can make it easy for you! We offer expert assistance in selecting the domain name that’s perfect for your business. But, as you may have guessed, that’s not all. Our Domain, Email & Web Hosting services help small businesses to establish a Fortune 500 configuration. We strongly believe that our services can’t be compared any other oversold hosting provider.

Find out for yourself! Give us a call at 1-888-MELOTEL or use the Live Chat feature on our website!