How Important Are Customer Testimonials To A Business?

In today’s world – one where online customer reviews are commonplace – it can be argued that customer testimonials are of vital importance to a brand’s reputation. After all, who better to describe how good (or bad) a company is than a customer who has directly dealt with it? Customer reviews are no different than word-of-mouth promotion. They are received as genuine accounts of businesses from actual customer perspectives.

For the most part, the public looks at a customer’s experience with a company as a source of advertising that holds a lot more weight than a traditional marketing strategy. This is why customer testimonials are so important to a business. When a customer offers his/her sincere recommendation for a business, it goes a long way. And the team, here at MeloTel, couldn’t be more thankful for the many amazing testimonials that we have received!

In today’s blog, we’d like to return the favour by offering a recommendation of our own. If you’re the owner of a jewelry store anywhere in North America, you’ll be especially interested in this one. TK Enterprises Inc. is a Windsor, Ontario-based marketing company that specializes in Retail Event Marketing. This is a service that utilizes their very experienced team of phone agents to contact your customers on your behalf.

The objective? To invite your customers to one of your upcoming in-store events. TK Enterprises Inc. has found that this one-of-a-kind service works wonders in the world of building customer loyalty and boosting sales. We can’t say that we’re surprised. Our interactions with the TK Enterprises Inc. staff have been more than pleasant. You can certainly take this as a recommendation from MeloTel.

Of course, we’re only too happy to have received one from Heidi Kaufmann, who is the Event Marketing Manager of the family-owned business. When asked for a testimonial for MeloTel, Heidi had this to say:

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time.

We have evolved to utilizing them for Click to Dial, our proprietary CRM, Web hosting, Blog Services, Phones and the list goes on and on. They have traveled from Toronto to Windsor several times to be on site for installation during several company expansions. John Meloche and his team’s customer service is second to none. They always go the extra mile for us and have become more of a partner than a vendor in our eyes.”

Would you be willing offer MeloTel a testimonial?

As you can tell, we’d certainly be appreciative. And we’re always willing to return the favour. Of course, if you’re yet to become a MeloTel customer, we’d only be too happy to speak to you about the many great cloud-hosted services we offer than can help to significantly improve how you operate your business.

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!