Your company website is an integral part of your brand’s image. Especially in today’s tech-savvy, internet-obsessed world, it plays a huge role in the ways in which the public perceives your business. Let it not be lost on you that your website will be a first-choice, go-to destination for consumers who are interested in your products and services. It’s of vital importance, therefore, that it is easy to read.
Never underestimate the importance of readability. It has “make or break” potential when it comes to securing new business. When people visit your site, they need to be greeted with eye-catching visuals, easy-to-navigate capabilities and text that is engaging and digestible. It can mean the difference between a visitor spending a few seconds before leaving the site and continually coming back to it for more information.
How do you make your text engaging and digestible?
It’s important to remember that visitors to your site are not experts in your field. They don’t want to have to sift through a bunch of industry jargon and complex terms. You’re the expert – that’s why they’ve come to you. But, it’s important to communicate your expertise through verbiage that takes on a conversational tone. Your website copy should be informative, of course, but it should also be inviting to visitors who may want to engage in conversations with you and ask questions.
It’s also important to make the text on your website visually stimulating. And, by that, we mean to not make the copy appear overwhelming. It’s pretty important to manage the text so that it can be read in paragraphs that are approximately 4-7 lines in length. It’s also a good idea to include subheadings that break the paragraphs of text into easier-to-read chunks of bigger bodies of work.
How does this blog demonstrate what we just pointed out?
The vast majority of MeloTel blogs (and this one is no exception) is made up of approximately 7-9 paragraphs that are made up of about 4-7 lines of text each. Every few paragraphs, there is generally a subheading, in bold, that is either a question (as evidenced by the beginning of this paragraph) or a numbered point (as you may have seen if this blog was entitled “5 Steps To Composing Readable Website Copy”).
Naturally, these steps aren’t exclusive to blog posts alone. You’ll notice that our website incorporates a number of tabs to bring our visitors to appropriate pages that allow them to learn more about the products and services we offer. Each page is comprised of at least one visually-stimulating photo, a vibrant heading and a few short paragraphs describing the service. Where necessary, there are subheadings to break up the text into easier-to-read sections.
What page of the MeloTel website is a top example?
Well, let’s look no further than the Bloggers & Creative Writers For Hire page! Not only does it include an inventive photo (Founder & CEO, John Meloche’s idea) of our Editor In Chief and your author, Daniel Faraldo looking into an “idea” light bulb (cleverly “illuminated” by the MeloTel logo in the background), but it displays a number of short paragraphs under various subheadings to describe the various services provided by our blogging team.
Of special importance is the “Website Content Writing” subheading. “In many instances, your website may not be delivering the results you want because its copy is either jargon-filled and convoluted or inaccurate and vague,” reads the paragraph underneath, “In some cases, your website content may need a complete overhaul, and in others, it may simply require a few important revisions. Our webpage content writing services will ensure that your website copy reads with a ‘cut above the rest’ texture to invigorate greater interest from your visitors.”
Need we say more? For more information about how our writers can make your website’s copy more readable, please don’t hesitate to contact us by calling 1-888-MELOTEL or using the Live Chat feature on our website!