You like going to the movies, right? Imagine if your local movie theatre never changed the list of titles that it showed. Can you imagine how quickly that theatre would go out of business? Who would pay to watch the exact same movies over and over for years on end? Obviously, such a movie theatre is unheard of. So why would you treat your business in much the same way? You wouldn’t. It’s important to continually give your audience something new to consume.
This is especially true when it comes to your company website. It is common knowledge that, these days, people most often flock to the internet in order to research their favourite areas of interest. When people type words into Google that are related to your industry, it would certainly be beneficial to you for your company website to pop up in the search. By regularly updating your website with new content, you give your site the opportunity to be found more often.
Having high quality content is crucial to the success of any company website. If you’re looking to not only retain your visitors, but gain new ones, you’ll want to ensure that there is always something new to come back to. This is what makes blogging so important in today’s business world. Arguably, it’s the easiest way to keep your website fresh. When people visit your site and see a recently posted blog, it conveys that your company is keeping on top of things.
Not only does it add to the “freshness” of your site, but a regularly updated blog continually adds those all-important keywords than many of your would-be customers are likely to type into their Google searches. The less high quality content on your site, the lower it is going to rank in industry-related search results. When composing your regular blogs, there are a few things to keep in mind to generate success.
You want to provide useful content. There should be a benefit to the reader with each blog that he or she reads. Not only should it be interesting – remember, the internet is filled with attention-grabbing material – but it should provide useful information that can better the lives of the people who read it. Providing tips and other advice that is relative to your industry is a great way to gain trust in your reading audience. This will help you to entice more would-be customers to visit your site.
You want to include keywords. We mentioned this already. But, for clarification, think of it this way. If you were looking up information that is related to your business, what words would you type into your Google search to locate it? Google and other search engines now use technology to read entire web pages. When your website continually adds important content that includes keywords, it will likely be found a lot quicker in searches. It’s that simple.
You want your blogs to be readable. What we mean here is that industry jargon isn’t always welcome in the blog world. Of course, you want your blogs to be intelligently written and relevant to your industry. But you also want them to be easily digestible for people who may know very little about what your company does. Having them read in a friendly, almost conversational matter is often the best way to go.
You may not have time to write these blogs yourself. Chances are that you are way too busy being the boss to handle your website’s blog writing. At MeloTel, our Bloggers & Creative Writers For Hire are experts at writing informative, keyword-filled, readable blogs to help your company website rank higher in search engines. For more information, give us a call at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!