How To Make Customers Switch From Your Competitors To Your Company

Submitted by Dan Faraldo in Customer Service, Industry News, MeloTel Features

At Melotel, we have many clients who have made switches from well-known, larger corporations to our smaller, customer-first organization. One of the top reasons for that is we put our customers first. Our customer-centric approach to doing business includes getting to know each of our clients personally so that we become aware of their unique needs.

It also includes various steps than enable us to provide business owners with reasons to switch from other telecom providers to Canada’s Hosted Company. That includes having an ear to the ground. In our last blog, we highlighted the fact that our team is made up individuals who enjoy their jobs and thrive to constantly learn about the various technological advances that make our field of work so wondrous.

As digital marketing analyst, Surya Prakash points out on Sarv.com, “listening to the market or in other words analyzing the market trend is the key to understanding the customer’s need. Know about the ongoing competitions in the market and keep an eye on your rivals. Do you know where your departing customers are going? Have clarity on these questions, instead of simply making assumptions.”

“Little things” make big differences.

It’s also about doing the little things to help customers see clear differences between your brand and its competitors. For example, we regularly call our clients after performing a service for them to ensure they are still satisfied with the way that things are going. These calls are more than just check-ups. They are friendly interactions that help grow our relationships. In many of these conversations, we get to know more about what we can do to make our customers happy.

Prakash heralds the act of offering small favours. He suggests that business owners provide them for people who are thinking about making switches. “Do small favours for your potential customers to make them feel that they will have an advantage by switching to your brand,” he encourages, “It would put you in the position of their best alternative when they are unhappy with their existing providers.”

Can you offer guarantees that other companies cannot?

When it comes to MeloTel’s cloud-hosted Commercial Phone Services, we are confident that we just can’t be beat. One of the main reasons we have been able to encourage business owners to make the switch to MeloTel is because we offer what other companies do not. Of note is our FREE Polycom Phone Program

Instead of having our clients invest hundreds or even thousands of dollars on new telecom equipment, we provide them with Polycom phones as free rentals for as long as they are our customers. To top it off, we also cover the costs of porting their numbers to us and there are no setup, activation or shipping charges.

Prakash agrees that such unique incentives are great ways to lure customers from other companies. “Most of the customers don’t get the attention they want from their current vendors,” he writes, “Target these customers as they can switch to your business easily when provided with attractive choices.”

Are you ready to make the switch to MeloTel?

For information about any and all of our cloud-hosted services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!