In today’s business world, blogs on company websites have overtaken other, more-expensive modes of advertising as top ways to grow a brand’s reputation. Unlike traditional commercials, blogs provide more regularly-updated personal takes on industry-related issues. Reading a blog is like having a conversation with a friend. Or, at least, it should be. A well-written blog uses a very friendly and inviting voice that avoids an abundance of industry jargon.
In other words, a blog helps your business connect with its target audience in ways your average marketing strategy cannot. Blogs give your brand a genuine voice. They offer expertise and humorous anecdotes. A blog, in fact, can be anything you want it to be! But, the bottom line is that having a blog is a great help to your company.
Blogs help companies grow relationships with their target audiences.
As mentioned, blogs have the ability to make connections with people in unique ways. They can be informative articles as well as opinion pieces. They share valuable information that is designed to intrigue those who may be interested in what your company has to offer. Blogs provide content that can help a business grow its notoriety within its marketplace.
“Years of creating useful content, growing your brand, building an audience and establishing trust with that audience opens the door for many friendships, collaborations and other opportunities,” says Darren Rowse on Problogger.com, “You never quite know where these relationships might lead you. Some may lead to financially rewarding opportunities.”
Blogs help websites rank higher in Google searches.
If you’re looking to increase traffic to your website (and which business owner isn’t?), a blog is a vital part of your company’s online entity. When people perform Google searches, they almost always select from the top several items that the search engine displays. To rank higher in these searches, you need a blog section on your site. The regularly-added content is something Google looks favourably upon.
“When your blog is ready, Google crawls your pages and it will be listed on Google search,” informs StartBloggingOnline.com, “It means you will start receiving additional visitors from the search engines. Isn’t that great? Search engines help to bring new people to your blog that can become your new friends or future business partners.”
Blogs help businesses boost their sales.
At the end of the day, it’s all about growing your business, is it not? Eventually, the more traffic your company website enjoys, the more opportunities you have to welcome new customers. Without a company blog, you miss out on chances to lure consumers to both your site and physical place of business.
“Your potential clients can read interesting stories about your company’s success, ideas, strategies and even new products that might turn them into regular paying customers,” notes StartBloggingOnline.com, “That’s a huge opportunity that lot a of small and big firms are not using. Furthermore, companies who blog have 97% more inbound links (which means more traffic and visitors).”
How can MeloTel help you to get a blog that will help your company? Contact us today and ask about our Bloggers & Creative Writers For Hire. Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!