In yesterday’s blog, we offered up some tips for how you can excite and engage your customers. We’re proud to say that all of our tips were taken out of the “practice what you preach” jar as we’ve used them all ourselves and have achieved great results. In today’s blog, we’d like to revisit that topic to offer you a few more ways to get everyday consumers to become people who just love being your customers.
Provide your clients with exclusive content and offers.
At MeloTel, we have several email newsletter subscribers who receive our newsletters on a weekly basis. Over the past few months, we’ve upped our commitment to providing our subscribers with exclusive offers and information. We’ve found that our initiatives have significantly boosted customer engagement.
“Provide your customers with exclusive content, such as a case study, or offer, like a 10% off coupon, for being subscribers to your email newsletter or for purchasing a paid membership,” suggests John Rampton on Forbes.com, “You could even release exclusive content or deals on your blog and remind your customers when that will be released through an email.”
Prioritize the customer experience over the product.
In yesterday’s blog, we stressed the importance of just being a human, instead of focusing on being a brand representative. But, of course, unbeatable customer service entails a lot more than simply being nice and friendly. We make it our mission to find out how to resolve the various unique issues had by each of our clients. At the end of the day, great customer experiences are had when problems are quickly and adequately solved.
“The customer experience you provide is important because it gives marketers and business owners a way to increase satisfaction, loyalty, and advocacy,” writes Audrey Ference on Outbrain.com, “A study by White House Office of Consumer Affairs found that 80% of U.S. consumers would pay more for a product or service to ensure a superior customer experience.”
Offer your customers some free advertising.
If your business is like MeloTel in that its customer base is made up of other business owners, there is likely no better way to improve your customer relationships than to offer up some free advertising. At MeloTel, we’re only too happy to plug our clients. And we do so on a regular basis. We have a long history of composing Client Spotlight newsletters and blogs. If you’d like to be featured in a future Client Spotlight post, please take a few moments to fill our Client Spotlight Request Form.
“We all like to feel like we’re part of a team,” Rampton reminds us, “And your customers are no exceptions. If you notice a customer has launched a new charity or released a product of their own, don’t hesitate to promote them on your social media accounts. Or, you could keep it simple and just highlight a loyal customer each month.”
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