How Accepting Customer Feedback Makes Your Business Better

Submitted by Dan Faraldo in Customer Service, Industry News, MeloTel Features

In our last blog, we offered up some very important steps to becoming a customer service champion. We ended it with the advice that you should accept customer feedback and implement changes based on it. We’d like to explore that idea a bit further in today’s blog.

As we inquired before, who would be better to tell you how to improve your business than the people who have interacted with it? Your customers are more than just purchasers of your products. They can be your greatest assets in your quest to grow your business. Allow us to reiterate: Accept their feedback. It will make your business better!

Understanding customer experiences will better your products.

How do your products work in the real world? After all, you’ve never been there with your customers when they’ve taken your products home, have you? Discover what your customers like and dislike about the goods you’re selling them. Doing so will help you to improve upon the quality and usefulness of the items you offer.

“Only after your customers use your product or service you can learn about all the advantages, flaws and their actual experience,” says StartQuestion.com, “On top of that, their needs and expectations evolve with time. Customer feedback is an insight into what is working well about your product or service and what should be done to make experience better.”

Customers care about what other customers think.

Earlier, we referred to your customers as great assets. One reason that’s true is because they can function as your best advertisements. Word of mouth promotion can’t be beat! So when your customers write positive reviews about your brand online or, even better, offer recommendations to your company to their friends and family, your business greatly benefits. Accept customer feedback – it matters to customers you haven’t even gotten yet!

“What is the first thing you do when you look up a company whose product you’d like to buy?” asks Lucjan Kierczak on Survicate.com, “Reading opinions…According to data collected by Invesp, 90% of customers read online reviews before visiting a business website and 88% of customers trust these opinions almost as if they were personal recommendations.”

Implementing changes based on feedback will grow your loyal audience.

One of the biggest compliments you can pay to a person is to listen to his/her advice. Just imagine the impact you’ll have on your customers when you introduce new changes that they helped make. If you’re looking to secure loyal patrons for the long haul (and which business owner isn’t?), you’d be wise to listen intently to their feedback and then make improvements based on what you’ve learned.

According to StartQuestion.com, “if you focus on providing the best customer experience at every touchpoint clients will stay loyal to your brand. And naturally, the most effective way to give them amazing experience is asking them what they like about your service and what should be improved.”

At MeloTel, we welcome your feedback! Feel free to contact us to offer it and don’t forget to ask us about our amazing feedback tool, the Monitor/Whisper Control Panel. Call us at 1-888-MELOTEL or use the Live Chat feature on our website!