Any visitor to the MeloTel website should immediately notice the tabs at the top of our homepage. All good website designs have clearly labelled tabs on their homepages. They allow for very easy navigation throughout the sites. Our tabs are as follows: Home, About Us, Services, MeloTel Blog, Testimonials and Contact. It’s pretty standard (read: necessary) stuff.
Interestingly, not all company websites feature these pretty important tabs. And, as you may have guessed from the title of today’s blog, there’s one tab, in particular, that has been underestimated for far too long. Without a “Blog” tab (which, of course, leads your site’s visitors to its blog), your website is missing out on opportunities to significantly grow your company’s online presence.
Without a blog, your website just exists. There it is…sitting on the internet. But what is being done to draw the attention of members of your target audience? Your blog is your website’s guaranteed method of regular updates that include keywords and relevant content. The combination is what helps for your site to rank higher in search engines and, therefore, receive more visitors.
“In terms of search engine rankings, I like to think of blogging as fishing,” explains Jayson DeMers on Forbes.com, “The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic.”
In today’s world, consumers place great value on the relationships they have with the brands they support. Business success is no longer about sales numbers alone. It also involves the long-term loyalty gained by customers who are only too happy to promote their favourite companies by word-of-mouth. Your blog is your company’s “voice” which speaks to readers in everyday language. The personality conveyed in your blogs helps to develop brand loyalty.
“Blogging gives your business a way to touch on issues and concerns of interest to your prospects, while also sharing what you and your employees are passionate about,” insists DeMers, “Your blog posts give you a unique opportunity to share your voice and personality, building up trust and increasing your brand’s likeability quotient.”
What is the desired result of having someone visit your website? For that person to contact you directly, right? To generate business, it’s important that your site has “calls to action”. As Amanda Gant explains on OrbitMedia.com, “the call to action, or CTA, is huge. You’ve got your users on the site, they’re interested, now what do you want them to do? Tell them!…Use the 1st person voice (I, me, my) to let the users tell the CTA what to do.”
We end each one of our blogs with the following call to action: “For information about any and all of our cloud-hosted services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!”
You know how to find us in order to get our team of Bloggers & Creative Writers For Hire blogging for your website. Let’s work together on making your website better!