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You know them all. Instagram, Facebook, LinkedIn, Twitter – the list seemingly never ends. Social media platforms of all kinds are used each and every day by millions of people all over the world. As we’ve been long championing, business owners should be using social media to plug their companies. It really makes no sense not to. This is especially true when it comes to TikTok.
This vibrant and fast-growing social media platform has taken the world by storm. Leveraging its power can lead to tremendous benefits for your business.
With over a billion active users worldwide, TikTok offers unparalleled reach and exposure potential. Your small business can instantly tap into a vast global audience hungry for exciting, engaging content. Trending challenges and hashtags make it easier for your videos to go viral. By creating innovative TikTok posts, you can catapult your brand into the spotlight and attract new customers like never before.
This is where your small business can truly shine. From showcasing your products in unique ways to sharing behind-the-scenes glimpses of your business, the platform allows you to experiment and think outside the box. Creativity on TikTok is rewarded. The more innovative and entertaining your content is, the higher its chances will be of building a loyal and enthusiastic following for your brand.
The platform helps to give your business a voice and personality. Engaging in challenges, responding to comments and interacting with followers in a fun and authentic manner creates a relatable and approachable image. This transparency builds trust with your audience. It fosters a sense of community, turning viewers into loyal customers and brand advocates.
This is one of the top reasons the platform is great for small businesses. You don’t need a massive budget to create attention-grabbing content. All you need is creativity, enthusiasm and a smartphone to kickstart your TikTok journey. The platform’s user-friendly interface ensures that you can create and publish content hassle-free.
“Unlike Instagram, TikTok largely rejects polished, high-quality content,” informs Skye Schooley for Business News Daily, “As such, it has earned a reputation as a casual platform where users feel comfortable expressing themselves.”
In other words, individuals with smaller yet highly engaged followings can be very successful using TikTok. In fact, such influencers can be your ticket to reaching niche audiences that align with your business. Partnering with relevant TikTok creators for sponsored content or challenges can lead to a significant boost in brand awareness and sales. Micro-influencers often have a more authentic and personal connection with their followers. This can translate to higher levels of trust in your brand.
The MELO Social platform now offers direct TikTok posting. It enables you to schedule or post your videos seamlessly using just one tool. From captions to hashtags, we’ve got you covered. If you prefer, you can use the “Send to Inbox” feature which lets you send your video as a draft to your TikTok Inbox at a chosen scheduled time. To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!