Your company website is intended to intrigue online visitors to become customers. But how often are your visitors contacting you directly? Do you find that you’re getting more website traffic than you are callers? Perhaps, your site isn’t generating enough traffic to begin with. The problem, you may be surprised to find out, may be in the way your website copy is written.
When it comes to SEO, website content counts for quite a lot.
Filling your copy with important industry keywords is definitely a start to getting your site picked up more often in search engines. The greater the relevancy of the content on your site, the more opportunities it will have to get hits when consumers research your industry.
However, good website copy involves a lot more than the inclusion of keywords. Your content should be as intriguing as it is informative. Boring product descriptions rife with industry jargon isn’t particularly impressive. Moreover, it doesn’t engage the average person. The pages of your website should be written in the “voice” of your company. That means that there should be some sort of personality injected into the verbiage.
How can your website copy communicate your brand’s “personality”?
In today’s world, building customer relationships is a big deal. The act of making people like your business is a huge part of making them support your business. In other words, it’s important to making connections with would-be customers instead of simply advertising products to any and everybody. Sharing anecdotes, personal accounts and even jokes are a few ways to show that there are actual human beings working for your organization.
Your website copy should be able to build a connection, of a personal nature, between your company and its website’s readers. That way, they will be more encouraged to call up the number found on your website in order to speak with a real person.
Why should you revise your company’s website’s content?
If you happened to compose the website copy yourself, it’s possible it doesn’t read as well as copy written by a professional writer. And, after all, there’s nothing wrong with that. You’re an expert in your field. And, if your field is not writing, it can be expected that what you compose isn’t necessarily Grade A quality.
At MeloTel, our Bloggers & Creative Writers For Hire team is made up of experienced wordsmiths. They are great communicators in the written form and, for many years, have been composing and revamping website copy for business owners all over North America. If your current copy is either jargon-filled and convoluted or inaccurate and vague, our team can help!
In some cases, your website content may need a complete overhaul, and in others, it may simply require a few important revisions. Our Webpage Content Writing services will ensure that your website copy reads with a “cut above the rest” texture to invigorate greater interest from your visitors.
For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!