Why You Should Post Every Blog Link To Your Social Media Pages

What is social media all about really? Consider the words “social media”. They refer to modes of communication where people can interact – socially. Yes, platforms such as Facebook, Twitter and especially LinkedIn are very often used to promote brands from all industries. However, the ways in which social media are used are far different than your traditional modes of advertising. In other words, social media don’t make for the best places to blatantly advertise…

What Are The Main Benefits Of Having A Company Website?

In 2016, much of the world lives online. Each and every day, people all over the globe pull out their smartphones to surf the internet, engage with others on social media and – as of late – play “Pokemon Go”! At the end of the day, it all adds up to one incredibly important fact. To exist, you must be represented online. And, quite clearly, when it comes to your business, this goes double! Why…

4 Reasons People Are Interested In Reading Blogs

MeloTel is a big supporter of content marketing. That’s pretty obvious, isn’t it? Committing ourselves to posting a new blog to our website a minimum of three times a week has greatly improved our ability to be found in search engines by curious internet surfers. The concept of blogging, however, is still catching on. There are many business owners throughout Canada who haven’t quite tuned in to what content marketing is all about just yet….

5 Ways To Make Your Blog Better

These days, content marketing represents one of the most significant ways that small business owners can help to grow the reach of their companies. As we made clear in our last blog, a company’s online presence carries a lot of weight with today’s buying public. It only begins with the domain name. The more valuable content you have on your website, the better your chances are of having it read by internet users. Is your…

Introducing Google’s “Mobilegeddon”. It’s a doozy!

Google has announced its new mobile-focused algorithm, which will rank mobile-friendlier sites higher in searches. Described by some as “Mobilegeddon”, this will signifigantly impact many small companies with either low quality mobile sites or no mobile sites at all, as their sites will appear lower in the search results. The impact o this change is affecting not only clicks but the decisions people make based on searches. On the other hand, this is good news…

The evolution of viral advertising

In the age of experience-based marketing, some brands want us to do more than just buy their products. They want us to interact with them, to love them. Dan Wieden, legendary adman, described this desire for active participation when he said: “Brands are verbs. Nike exhorts. IBM solves. Sony dreams.” But there are few verbs more active and inspiring than “love.” In a recent survey by APCO Worldwide, analysts worked out how that love is…