The Importance Of Composing Readable Website Copy

Your company website is an integral part of your brand’s image. Especially in today’s tech-savvy, internet-obsessed world, it plays a huge role in the ways in which the public perceives your business. Let it not be lost on you that your website will be a first-choice, go-to destination for consumers who are interested in your products and services. It’s of vital importance, therefore, that it is easy to read. Never underestimate the importance of readability….

Finding Ways To Step Up Productivity In Your Call Centre

Call centres are busy places, buzzing with energy and a lot of enthusiasm. The best ones are, anyway. Call centre managers who have great handles on boosting the morale of their phone agents enjoy high sales numbers and excellent rates of customer satisfaction. Yes, pleasing your customers begins with pleasing your employees. But, as all call centre managers know, there are numerous ways to step up productivity. Here are three: 1. Give each of your…

The Art Of Leaving Professional Voicemails

It probably goes without saying that people prefer to speak to live human beings over leaving voicemails. However, we’re all bound to have to speak to an answering service every now and again. When representing your business, however, the act of leaving a voicemail is not one that should be overlooked as a menial task. It’s important to remember that each voicemail you leave is a reflection of your brand. How do you want your…

How Can Playoff Season Boost Production At Your Call Centre?

It’s a very exciting time in the City of Toronto – for sports fans, anyway. With the beginning of the Toronto Blue Jays regular season last week and the start of the postseason for both the Raptors AND the Maple Leafs (yes, the Leafs are in the playoffs!), the city is abuzz with energy. Undoubtedly, the Air Canada Centre – which is home to both the Raptors and the Leafs – will be packed on…

The Importance Of Brand Storytelling

These days, a brand is no longer defined solely by the products and services it offers the public. And that’s because – let’s face it – most companies offer products and services that are also offered by other companies. There’s a lot of competition out there! So, in order to engage a target audience in order to make its members part of your customer base, you need to intrigue them in other ways. Placing a…

5 Important Steps To Properly Placing Customers On Hold

This wouldn’t be our first blog on the concept of placing customers on hold. And the reason we’re returning to this topic is because it’s a business facet that often goes overlooked. Consider the entire “putting a customer on hold” process one that generally goes into the “take it for granted” category. And, by that, we mean that far too many businesses seem to take it for granted that they can place their customers on…

4 Steps To Impressing A First-Time Customer Over The Phone

As we reported in our blog, earlier this week, the MeloTel team had a fantastic time at last week’s Better Business Expo in Thornhill, Ontario. Having the opportunity to meet face-to-face with a wide array of amazing businesspeople was both a thrill and an important step for our company. We’re well aware that there’s nothing quite like meeting someone in person in order to make a great first impression. But, we’re also well aware that…

Why You Should Post Every Blog Link To Your Social Media Pages

What is social media all about really? Consider the words “social media”. They refer to modes of communication where people can interact – socially. Yes, platforms such as Facebook, Twitter and especially LinkedIn are very often used to promote brands from all industries. However, the ways in which social media are used are far different than your traditional modes of advertising. In other words, social media don’t make for the best places to blatantly advertise…

A Friendly Reminder To Join Us At Tomorrow’s Better Business Expo

We’d like to take this opportunity to provide you with a last minute friendly reminder about the York Region Better Business Expo that takes place tomorrow at Le Parc Banquet Hall, 8432 Leslie St. in Thornhill, Ontario. As we a couple of weeks ago, MeloTel will be a first-time exhibitor at tomorrow’s event and we really look forward to meeting face-to-face with both our current colleagues and our soon-to-be friends. The Better Business Expo is…

Highlighting The Importance Of Effectively Communicating With Customers

Communication is the key. Perhaps, it’s a cliché. Maybe it’s an overused phrase. But to state that it is untrue would be…well, untrue. No matter what type of relationship you’re in, it’s incredibly important to have good communication. The number of relationships that have either ended or been altered indefinitely due to miscommunication is incalculable. With that said, it’s hugely important for your company to be able to communicate effectively with its customers. How can…