Building Brand Loyalty Through Social Media

Submitted by Dan Faraldo in Industry News, MeloTel Features, Social Media

Here’s the world’s worst kept secret: social media have collectively taken over as a top form of communication. We certainly live in an interesting time. Never before has it been so easy to get access to people from all over the globe. The wide variety of social media platforms that are out there allow individuals from all walks of life to share pictures, videos and even what used to be considered their innermost thoughts.

By today’s standards, it should go without saying that all businesses require strong social media presences. The Content Factory owner, Kari DePhillips strongly believes that a strong social media presence builds brand loyalty. On the company’s website, she reveals the findings of a Texas Tech University study about the impact of brand-owned social media profiles: Companies that are active on social media have more customers.

“When you’re engaging the public on social media, you’re not building connection and rapport,” she writes, “You’re taking the time to provide your followers with useful information, help and entertainment, without asking for anything in return. That shows customers you value them, not just as a source of revenue, but as people. Customers will begin to see you as an entity that cares about them, and has values, personality and vision. And in a competitive market, that can make a huge difference.”

The importance of providing useful information.

We can’t help but agree with DePhillips’ standpoint. At MeloTel, we do our best to provide useful information via our social media accounts on a regular basis. For the most part, we post links to each of our blog posts to ensure that the information we wish to impart is received by everyone who follows us online.

Our posts are generally composed in the form of questions. The answers, we reveal, can be found in the blog posts themselves. That way, we encourage our friends and followers to click the links we post on social media. This, of course, leads them to our website. We’ve found that these initiatives have greatly helped to grow our website traffic and, in turn, interest in our business.

Our Facebook page has been especially popular.

“Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users,” informs GrowthGurus.com, “Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start engaging with your consumers.” We couldn’t agree more! In recent months, our Facebook-run contests have proven that social media engagement can work wonders in building brand recognition.

Allow us to remind you that you now have one week left to enter our most recent contest. It will end at 8 a.m. EST on September 20th, 2018. To enter, all you need to do is visit the contest post and tag four of your friends in the comment section. As long as all five of you LIKE the MeloTel Facebook page, you’ll be eligible for a $200 cash prize! The prize will be split between you, the comment poster ($100) and the four people whose names you tagged ($25 each).

To date, we have over 100 entries in the contest. As you may have guessed, running such a contest has helped us to develop a much stronger following.

MeloTel can help grow your company’s social media presence!

Our Bloggers & Creative Writers For Hire offer Social Media Content & Posting services. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!