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August 30, 2019

Why You Should Make Texting Part Of Your Next Marketing Campaign

MeloText is both a new service and division of MeloTel. It’s a Text Message & SMS/MMS Marketing Software Platform that allows business owners to grow their mobile audiences, better engage clients and increase sales.

MeloText gives you the ability to capture leads anywhere! You can do so via text message, QR code or web form. The service lets you reach members of your target audience in an instant, enabling you to both gain new customers while staying connected with those who currently support your brand.

In our last blog, we made clear that texting should be a part of your company’s next marketing campaign. In today’s blog, we’ll offer a few more important reasons why.

A text is pretty much guaranteed to reach its recipient.

Unless a person has misplaced his/her smartphone, he/she is bound to get that text you sent. Sometimes, voicemails go unnoticed. This is why MeloTel’s Commercial Phone Services come with the revolutionary Voicemail to your Email service. It sends voicemails as mp3 attachments in emails to your email inbox. Similarly, a text that is sent is bound to get noticed on the phone it is sent to. It makes texting a marketing marvel!

“Phones are a basic personal necessity and SMS capability is a normal feature for all phones,” explains Australia’s New Media Services, “At the same time, there are no fancy applications or expensive data plans necessary when communicating via SMS. Send a text – get a text. Using the most simple of GSM networks, text messaging is almost always available. On the other hand, phone calls may not always be clear due to distance and signal interruptions.”

Text messages get read.

It’s just that simple. You can turn away from a billboard and skip a YouTube ad. But when you receive a text, chances are you’re going to end up reading it. For the most part, texts represent short messages. They don’t take much time to consume. So chances are that your messages are going to get through one way or the other. Statistics show that text messages are very likely to get read – more so than emails.

“Average open rates for email hover in the 15-22% range and email is more likely to hit the spam folder before anyone ever even sees it,” informs Melani Deyto on TextMarks.com, “On the other hand, open rates for text messaging towers over email at 98% – and most are read within 15 minutes of receiving them.”

Text messaging doesn’t require an Internet connection.

Deyto hits the nail on the head with this one. There are basically no barriers to text messaging except a lost or stolen phone! “Can’t pick up a Wi-Fi signal?” she asks, “No problem. Text messaging doesn’t require Internet access, so even if you’re out of range, you can still receive a text.”

Get texting for your business today! For more information about MeloText, feel free to visit the new MeloText website. And, as always, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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