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August 31, 2018

Why You Should Freshen Up Your Website This Fall

We hate to say it. But today is the last day of August. Tomorrow, the Labour Day long weekend begins and when it’s over, the start of a new school year will be underway. In other words, summertime is about to end! We may have until the 22nd of September before the fall season officially gets underway, but for all intents and purposes, we’re about to embark on our last weekend of the summer.

The transition from summer to fall is a pretty significant one. In addition to the return of students to the classrooms, there will be a noticeable dip in temperatures for most of North America over the course of the next several weeks. In many places, the leaves will begin to change colour and the days will see less sunlight.

So what do all these changes mean for your business?

It’s likely that you may see a dip in foot traffic in your brick and mortar store location. It’s no secret that warm weather brings more people out of their homes and into your shops. Cooler weather gives consumers more reasons to stay at home. But this doesn’t necessarily mean that they won’t be shopping. Online shopping – as you’re very likely aware – picks up pretty heavily during the latter part of the year.

It’s important, therefore, for you to pay particularly close attention to the way in which your company website is performing. Is it welcoming a growing number of visitors? Does it allow for customers to make purchases directly from it? Are people navigating throughout or leaving fairly quickly? Answering all of the above questions in the positive will have a lot to do with how aesthetically pleasing your website is.

“Are your site visitors looking for functionality?”

This is a question asked by Jayson DeMers on AmericanExpress.com, “Surely they are, but they’re also looking for a landing page that’s attractive and aesthetically pleasing,” he writes, “A major part of ending high bounce rates is learning how to use the available web design tools and features selectively.”

DeMers clarifies that a website’s bounce rate refers to the percentage of its visitors that leave the site after viewing just one page. Keeping your site’s bounce rate low will involve updating its graphics and images to make it look more inviting.

Make it mobile friendly.

It’s no secret that smartphones are widely used to surf the internet. You can bet that the majority of consumers who may be interested in what your business has to offer are smartphone users. That means they are browsing through different sites, comparing prices and reading online customer reviews before making any buying decisions. If your site isn’t mobile-friendly, it will significantly hurt your business’ opportunities to grow this fall.

“We live in a mobile world, and users expect websites to function on all of their devices,” states Ironpaper.com, “They aren’t incentivized to stick with a mobile site that’s frustrating to use, when they can very easily find another company whose website is optimized for their device. Embracing responsive web design for your company website ensures that users have an optimal experience on any device – resulting in satisfied customers, an enhanced reputation, and increased sales.”

Get MeloTel to freshen up your website for you!

For information about our Website Maintenance Services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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