Billions and billions of text messages are sent every single day. All over the world, text messaging is a common practice. And now, with the coronavirus pandemic preventing us all from having regular in-person contact with others, text messaging is more popular than ever. Naturally, it’s a safe way to communicate. By texting, you can easily keep in touch with friends, family members, colleagues, clients and co-workers without risking the spread of infection.
As a business owner, text messages provide great value. As mentioned, texts offer completely safe interactions. However, they also enable you to send direct marketing messages to the people who are most important to your business. Unlike television commercials, radio ads and even billboards, texts are hard to ignore. Because texts/SMS messages make direct connections with specific recipients, they aren’t likely to go completely overlooked.
Research has shown that the vast majority of text messages are read at least once. As well, most texts are read within three minutes of being received. What this means is that your time-sensitive promotions will get the immediate attention they deserve. Especially during these tough times, when sales can be hard to come by, you want your marketing messages to reach your target audience within seconds.
Who doesn’t own a smartphone? One of the absolute best aspects of text/SMS message marketing is the fact that the device necessary to receive your messages is used by everyone! Texting on smartphones is such a commonplace practice, it’s a wonder the communication form is not more widely used for advertising. However, it should be noted that it’s wise to not simply push your products and services on your text recipients. Your messages should focus on growing your customer relationships.
Think of your texts as the beginnings of conversations. They should be informative, but also encourage people to ask follow-up questions. The idea is to spark interest and initiate dialogues between your company and its customers. After all, growing customer relationships is a hugely important way to grow a business. By all means, use your text messages to simply check in with customers to see how they are doing during these tough times.
Consumers love getting immediate attention to their needs and concerns. The quicker you’re able to answer questions, the happier you’ll make your customers. By texting, you are able to immediately respond to any query or concern. In other words, sending text messages lets you offer the best customer service possible!
href=”https://melotext.com/” target=”_blank” rel=”noreferrer noopener”>MeloText! As we’ve been reminding you all week long, MeloText is MeloTel’s Text Message & SMS/MMS Marketing Software Platform. The awesome service can enable you to better engage your clients, during the current COVID-19 crisis, so that you can continue to make sales. We’ve made it very easy to set up your account – simply register HERE!
For more information about MeloText, feel free to visit the MeloText website. And, as always, please don’t hesitate to call us at 1-888-MELOTEL with your questions.