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June 13, 2019

Why Summertime May Be The Right Time To Update Your Website

We’re only about a week away now! On Friday, June 21st, we will officially welcome the summer season. Most of us can’t wait! Business owners all over North America are looking forward to what they hope will be big bumps in sales, due to the fact that the warm and sunny weather tends to bring more people out of their homes.

It’s important to remember, however, that no matter how many consumers leave their houses during the summer, they will still very much be finding themselves online. Online shopping often occurs on mobile devices. So if your online shop isn’t up to snuff, it may time to update it. In fact, your company website should reflect the good-natured emotions that are commonplace during the summer. Perhaps, now is the time to update your site!

Get yourself some new attention.

Updating your website is almost like renovating your store. It can do a lot to attract new eyes and gain your brand a better reputation. By updating your site this summer, you’ll also be able to secure a stronger stranglehold within your industry before the start of fall. As Keith Hodges points out on, the last half of summer brings about new changes for almost everyone.

“Students from pre-K through graduate studies are returning to school,” he reminds us, “The temperature is dropping and the full holiday season is just a couple of months away…the ripple effects mean you’ll have new traffic patterns hitting your website. More people will be browsing online and spending time on social media, which is a great opportunity for branding yourself on social media and adding a fresh new look to your website.”

Your site looks outdated anyway.

Regardless of the time of year, it’s wise to never let your website go too long without some freshening up. People who visit websites and notice no changes over the course of several months tend to not come back. It’s wise to give your site an updated feel to show all visitors that your business is continuously moving forward.

“You will not believe how many companies still have websites that look like they were done decades ago,” writes Tatyana Khamdamova on, “Even people with no experience in web design can tell they’re outdated. This could hurt the business, especially if users are choosing between several competitors.”

You need updated content.

In our last blog, we revisited the importance of having a good blog on your company website. A blog represents your company’s “voice” and can work wonders in connecting your brand with its target audience. However, a blog is also great for keeping your website fresh. In fact, your blog is what will keep your website updated on a regular basis. Consider launching a blog if you haven’t already.

Contact MeloTel to find out how our Website Maintenance Services and Bloggers & Creative Writers For Hire can help to update your website and keep it fresh all summer long – and well into the future! Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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