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November 28, 2019

Why Referrals Are The Best Forms Of Business Advertising

Allow us to present you with the following scenario. You’re at home watching television and a commercial comes on advertising a plumbing company. This intrigues you because you’ve been having issues with clogged pipes in your bathroom. The commercial details the type of services provided by the plumbing company, but also highlights its “five star” rating among its customers. The contention of the brand is that “no one does it better”.

Considering going with this company to remedy your clogged pipe woes, you tell a friend all about the commercial you saw. He informs you that he chose this same plumbing company to replace a broken faucet and they did a horrible job. The faucet provides lower water pressure than anticipated and the costs of the replacement were higher than first estimated. Furthermore, the service provider who did the job wore his shoes in the house and left stains on the carpet.

How likely are you to do business with the company following that story? We’re guessing that it doesn’t matter how great that commercial you saw was, you won’t be hiring the plumbing company any time soon. By contrast, if your friend told you that the company provided excellent service, top-quality products and offered affordable rates, we’re willing to bet you’d give it a chance. A referral from a friend almost always trumps a good advertising campaign.

Why not ask your customers for referrals?

As long as your customers are happy, they should be willing to tell others all about your brand. It’s important, of course, to provide value to your customers first. The last thing you should do is ask someone to offer you a referral if he/she hasn’t had a good experience. As John Golden of SalesPOP! informs, one of the most important steps in getting a referral is ensuring you are adding value to the customer’s life.

“Make a difference in people’s lives, make changes for them, and once you have done that and the customer is delighted, asking them to refer you is the natural next step,” he writes, “In fact, you may not even have to ask. Some customers will be so happy with the results that they will willingly see who they can refer to us.”

What is the best approach to asking for a referral?

Remember that all relationships are two-way streets. It’s only fair to be willing to offer whatever it is you’re requesting. Are your clients business owners as well? As long as you believe in their products and services, don’t shy away from referring your clients to people who could benefit from what they offer. Doing so without being asked will go a long way in getting the favour returned.

According to GilroyGannon.com, this is the one approach that has a far higher success rate than any other method. “It involves giving as much as asking,” says the site, “In other words, recommending your clients to your friends, family, and business colleagues. Make sure your clients know it was you who made the recommendation, and do it with no strings attached. As the person has got a lead and possibly a sale from your referral they will be much more open to recommending your business.”

At MeloTel, we greatly appreciate your referrals!

If you know someone who you feel would benefit from our services, please fill out our Prospect Referral Form. We’d be willing to offer you $75 for your referral! For more information, call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

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Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

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Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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