In today’s world, we have countless ways to communicate with each other. In addition to the good old telephone, we have email, texting, messaging apps and a myriad of social media accounts that all allow us to send messages. So, when you really think about it, there is absolutely no excuse for being unable to reach. If you’re business owner, that statement couldn’t possibly ring truer!
When they call your company, they expect to speak to live representatives who can answer their questions right away. Immediacy is everything these days. What we didn’t mention off the top of today’s blog is live chat features and Google itself. It’s not at all uncommon for consumers to consult the internet as their chief means of locating information.
Because answers to questions can be received within seconds and with the tapping of a few buttons, just how long do you think the average customer will be willing to wait to hear back from you after leaving a message? An hour? A day? To be perfectly honest, either option is far too long. At least, this is what most customers feel.
According to Gregg Johnson of the Harvard Business Review, customers both expect and demand instant responses to their inquiries. The inbound telephone lead is still the most valuable lead as it is 10-15 times more likely to generate a successful sale. If you’re unable to answer a customer’s question during the first point of contact, it’s imperative to locate that information and return the customer’s call as soon as possible.
You have to keep in mind that when customers call your company, it’s usually because they’re interested in what you have to offer. However, if they don’t quickly get the answers they need about the products they want, they will likely look for them elsewhere.
“According to a study by Google, 61% of mobile users call a business when they’re in the purchase phase of the buying cycle,” reports Johnson, “The majority of respondents would call instead of reach out online because they’re looking to get a quick answer (59%) or talk to a real person (57%). The study also found that consumers are more likely to call a business when making a high-value purchase in verticals such as auto, finance, or travel.”
When you receive voicemails, it’s important to get back to your customers right away. Even if you don’t have the information your callers need, it’s best to call back and let them know you received their messages. That way, you give yourself a much better chance of securing sales once you do answer their questions.
MeloTel’s Commercial Phone Services make it so much easier for you to stay on top of your voicemails. Voicemail to your Email is an automatic feature that sends your voicemails to your email inbox as mp3 files. That way, you can listen to, save and store your messages on any device of your choosing!
For more information about our cloud-hosted phone services and their many features, please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!