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Welcome to June! For many people (this blogger included!), June is considered the greatest month of the year. Especially in Canada where the weather has warmed up considerably since the drearily long winter, June makes for one of the most joyous times of the year. In a mere 21 days, we’ll all get to celebrate the official beginning of summer. That gives your company ample time to update its website to welcome the new season!
Consider the fact that summer helps to generate new states of mind. The kids are out of school. Parents are busy finding their kids things to do. And, as a result, they all have a bit more time on their hands to check out the various businesses that may just meet their summer needs. It should come as no surprise to you that most consumers go online to research products and services before making any buying decisions.
Firstly, go through your website with a proverbial fine-tooth comb to ensure that nothing is outdated. That includes photos of products and even staff members (are there lingering pictures of former employees on your site?). Make sure that all clickable links don’t lead to dead ends as well. There are few things worse than obsolete links on company websites. They make the sites look abandoned. This is often a cause for visitors to leave and never come back.
Make sure that when people locate your site on their smartphones, it remains easy to view and navigate. On Entrepreneur.com, Syed Balkhi explains that the majority of your customers are most likely using mobile devices. It’s important to cater to them during the summertime.
“Summer is a season when most people spend their time away from work camping or going on beach trips,” he writes, “They’ll be using their phones more than ever to upload their selfies on Instagram and snap their best moments on SnapChat. The number of people who shop while on social networks is on the rise.”
Your website’s updates don’t have to extravagant. In most cases, a complete overhaul isn’t necessary. But considering the popularity of summer, it certainly wouldn’t hurt to add some summer-infused images to your site. Creating a festive vibe for each visitor to your site will help to endear more people to contacting your company directly.
“Use images that represent your brand and communicate the unique character of your community,” advises Rachel Lurie of VisionInternet.com, “To make your website summer-ready, update your homepage image as well as images on departmental pages or subsites that may be more highly trafficked in the summertime, such as your parks and recreation subsite or tourism page.”
For information about the Website Maintenance Services offered by MeloTel, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!