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June 1, 2018

Why It’s Wise To Update Your Website For The Summer

Welcome to June! For many people (this blogger included!), June is considered the greatest month of the year. Especially in Canada where the weather has warmed up considerably since the drearily long winter, June makes for one of the most joyous times of the year. In a mere 21 days, we’ll all get to celebrate the official beginning of summer. That gives your company ample time to update its website to welcome the new season!

Why should you update your website in time for summer?

Consider the fact that summer helps to generate new states of mind. The kids are out of school. Parents are busy finding their kids things to do. And, as a result, they all have a bit more time on their hands to check out the various businesses that may just meet their summer needs. It should come as no surprise to you that most consumers go online to research products and services before making any buying decisions.

What can you do to ensure that your website is in tip-top shape?

Firstly, go through your website with a proverbial fine-tooth comb to ensure that nothing is outdated. That includes photos of products and even staff members (are there lingering pictures of former employees on your site?). Make sure that all clickable links don’t lead to dead ends as well. There are few things worse than obsolete links on company websites. They make the sites look abandoned. This is often a cause for visitors to leave and never come back.

It’s also important to ensure that your website is mobile friendly.

Make sure that when people locate your site on their smartphones, it remains easy to view and navigate. On, Syed Balkhi explains that the majority of your customers are most likely using mobile devices. It’s important to cater to them during the summertime.

“Summer is a season when most people spend their time away from work camping or going on beach trips,” he writes, “They’ll be using their phones more than ever to upload their selfies on Instagram and snap their best moments on SnapChat. The number of people who shop while on social networks is on the rise.”

Update the imagery.

Your website’s updates don’t have to extravagant. In most cases, a complete overhaul isn’t necessary. But considering the popularity of summer, it certainly wouldn’t hurt to add some summer-infused images to your site. Creating a festive vibe for each visitor to your site will help to endear more people to contacting your company directly.

“Use images that represent your brand and communicate the unique character of your community,” advises Rachel Lurie of, “To make your website summer-ready, update your homepage image as well as images on departmental pages or subsites that may be more highly trafficked in the summertime, such as your parks and recreation subsite or tourism page.”

Let MeloTel update your website for you!

For information about the Website Maintenance Services offered by MeloTel, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

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Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

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Rashalee Green (VP of Operations)Synergy Marketing

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Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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